Assistant Manager - CRM (Marketing)

The STSS Company Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A retail company in Singapore is seeking a CRM and Membership Marketing Manager to set up and implement a CRM system, develop membership programs, manage campaigns, and analyze customer data. Ideal candidates will have 3-5 years of experience in CRM or loyalty marketing, strong project management skills, and an analytical mindset.

Qualifications

• 3-5 years of experience in CRM, loyalty marketing, or digital marketing.
• Hands-on experience with CRM platforms and data analytics.
• Analytical mindset with data translation abilities.

Responsibilities

• Set up and launch the CRM system from scratch.
• Conceptualize and execute the membership program.
• Develop and execute CRM-based campaigns.
• Analyze customer data for actionable insights.
• Drive initiatives to enhance customer retention.

Skills

CRM platforms

Data analytics

Project management

Customer segmentation

Communication skills

Job description

KEY RESPONSIBILITIES

CRM System Setup & Implementation

• Work closely with marketing and operations to set up and launch the CRM system from scratch.
• Define system requirements, customer journey flows, and data integration points (POS, delivery platforms, website, etc.).
• Ensure seamless integration across all channels for a unified customer experience.

Membership Program Development

• Conceptualize, plan, and execute the new membership program — including tiers, rewards, and benefits.
• Establish program objectives, KPIs, and customer lifecycle management plans.
• Coordinate with design and marketing teams for launch campaigns and member communications.

Campaign Management & Execution

• Develop and execute CRM-based campaigns (email, SMS, app notifications, etc.) to drive engagement and repeat visits.
• Manage customer segmentation and personalisation strategies to enhance effectiveness.

Data Analysis & Insights

• Analyze customer data to generate actionable insights, identify trends, and track program performance.
• Prepare regular CRM and loyalty performance reports for management review.
• Recommend data-driven improvements to enhance customer retention and LTV (lifetime value).

Customer Retention & Loyalty

• Drive initiatives to increase repeat purchase frequency and membership participation.
• Collaborate with Marketing to design promotions that reward loyalty and advocacy.
• Continuously refine the loyalty program to improve satisfaction and retention.

Project Leadership

• Act as the main point of contact for CRM and membership-related projects.
• Work cross-functionally with internal stakeholders and external vendors to ensure timely delivery.
• Lead the launch, rollout, and optimization of the program across all regions.

REQUIREMENTS

• Preferably experience in F&B, Retail, or consumer brands; With minimum 3-5 years of experience in CRM, loyalty marketing, or digital marketing.
• Hands-on experience with CRM platforms, customer segmentation, and data analytics.
• Strong project management and communication skills.
• Analytical mindset with the ability to translate data into actionable strategies.