Assistant Manager (Branding, Marketing & Admissions for EMBA-Chinese Programmes)

National University of Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading research university in Singapore seeks a marketing and communications professional to support brand positioning and content development for its EMBA Chinese programme. The role involves managing social media platforms, producing high-quality content in Mandarin, and assisting in recruitment campaigns. Ideal candidates will have strong branding knowledge, social media experience, and excellent communication skills. This position is crucial for enhancing the university's visibility and engagement with prospective applicants.

Qualifications

• Ability to produce polished, high-quality articles efficiently.
• Familiarity with platforms such as WeChat and LinkedIn.
• Good sense of visual aesthetics preferred.

Responsibilities

• Support brand positioning strategy to enhance global visibility.
• Manage official Chinese social media platforms and update content.
• Assist in annual recruitment campaigns and candidate communication.
• Support in planning and execution of branding events.

Skills

Proficiency in writing professional content in Mandarin

Experience in social media operations

Basic skills in photo and short-form video shooting/editing

Strong understanding of branding

Excellent communication and coordination skills

Job description

Company description

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore

Job description

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/

Job Description

1. Branding and Communication

• Support brand positioning strategy to enhance the global visibility of NUS EMBA Chinese programme.
• Maintain brand tone consistency across content, communication and visual assets.
• Assist in developing creative narratives for campaigns, programme highlights and value propositions.

2. Content Marketing and Social Media Management

• Manage official Chinese social media platforms (WeChat, LinkedIn, Xiaohongshu, video channels) and update content daily/weekly.
• Independently produce high-quality articles, scripts, visual assets and storytelling pieces on alumni, faculty, research, global programmes.
• Capture and edit photos/videos for content publications; operate basic video short-form editing tools.
• Analyse performance metrics and optimise content strategy to increase engagement and reach.

3. Recruitment and Admissions Support

• Assist in annual recruitment campaigns, lead pipeline engagement and applicant follow up.
• Coordinate info sessions, interviews, campus tours, candidate communication and CRM updates.
• Provide support in screening profiles and engaging prospective applicants.

4. Branding Events and Forum Execution

• Support in the planning and execution of branding events, overseas forums, roadshows, masterclasses and white-paper launches.
• Assist with event logistics coordination, speaker preparation, media asset production and onsite video/photo documentation.

Other duties include post-event content generation (recap articles, short video cuts, highlights distribution).

Qualifications

• Proficiency in writing professional content in Mandarin, with the ability to produce polished, high-quality articles efficiently and with strong narrative depth, to support communications for Mandarin-speaking audiences.
• Experience in social media operations, with familiarity in platforms such as WeChat, LinkedIn, Xiaohongshu, and video-based channels (or similar equivalents).
• Basic skills in photo and short-form video shooting/editing, with a good sense of visual aesthetics preferred.
• Ability to support mid- to large-scale events, including forums, roadshows, and alumni activities.
• Strong understanding of branding, including tone, positioning, and message consistency.
• Excellent communication and coordination skills, with an organised, proactive, reliable, and responsive working style.

(Appointment job grade will commensurate with the selected candidate's experience)

More Information

Location: Kent Ridge Campus

Organization: School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible: No

Job requisition ID : 31238