Assistant Director, Social Media

Resorts World Sentosa; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

A leading resort and entertainment destination in Singapore is seeking a Social Media Manager to enhance its brand presence across various platforms. This role involves developing social media strategies, managing influencer relationships, and creating engaging content. The ideal candidate has 8 to 10 years of experience in social media management with at least 2 years in a managerial capacity. Strong analytical and communication skills are essential for success.

Qualifications

• 8 to 10 years of relevant working experience in social media campaigns.
• At least 2 years in a managerial role.

Responsibilities

• Develop and implement social media strategies.
• Create and curate engaging content.
• Monitor, analyze, and report on social media performance.
• Build and nurture influencer relationships.
• Engage with the online community.
• Stay updated on social media trends.
• Plan and manage budgets.
• Foster a high-performance team culture.

Skills

Digital content understanding

Social marketing trends

Analytical skills

Communication skills

Interpersonal skills

Negotiation skills

Organizational skills

Time management

Aesthetics and design

Education

Degree in Marketing, Communications or relevant fields

Job description

The Social Media Manager sits within the Resort Marketing department and will support the Assistant Director in developing and executing social media marketing strategies and content to enhance the brand’s social presence and engage our audience to drive visitor engagement. This role requires sound project and campaign management capabilities, with a background in social media marketing, content strategy, experience in creating compelling content and narratives, analyzing performance metrics and the ability to collaborate effectively with cross-functional teams to align social media efforts with broader marketing objectives.

Key Responsibilities

• Social media strategy – develop and implement social and content strategies across platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube etc for all Business Units to drive engagement on social across paid, owned and earned activities.
• Create and curate engaging content – work with internal team and vendors in the ideation, development and production of social media calendar and content including AV, stills, gifs, memes, posts, captions etc that reflect the proposition of our attractions and properties in a way that aligns with the brand’s tonality, campaign messaging and resonates with our target audience.
• Campaign management and optimisation – monitor, analyze, and report on social media performance metrics, providing insights holistically across earned, owned and paid activities and provide recommendations for optimisation.
• Influencer management – build and nurture relationships with key influencers, managing the partnership and campaign content production process from end to end.
• Community management – monitor and engage with our online community, responding to comments and messages where necessary to foster positive interactions and manage negative communications.
• Innovation - Stay up to date with the latest social media trends, tools, and best practices to continually enhance our strategy and execution (eg AR, CGI)
• Budget planning: Plan and manage year-long budgets to ensure that the overall spend is optimised with maximum impact.
• Team leadership and development – Fostering a high-performance culture and drive collaboration and continuous improvement within the team.

Job Requirements

Required Qualifications

• Degree in Marketing, Communications or other relevant fields.
• 8 to 10 years of relevant working experience in social media campaign and influencer management, with at least 2 years in a managerial role.

Required Skills

• A robust understanding of digital content and social marketing industry trends, tactics, and user behaviour, including content distribution strategies and platform best practices.
• Ability to derive actionable insights from social media metrics and marketing data.
• Strong knowledge and relevant experience in tourism industry and/or destination marketing.
• Possesses strong analytical, communication, interpersonal, and negotiation skills.
• Excellent research, organizational, and time management skills. Able to manage multiple projects simultaneously, while paying keen attention to details.
• Self-driven and able to excel independently, and in collaborative teams, in a dynamic and fast-paced environment.
• A good eye for aesthetics and design sense. Design and photography/videography skills a plus.