Assistant Director of Catering Sales

WYNDHAM SINGAPORE HOTEL; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A prominent hotel in Singapore is seeking an experienced Assistant Director of Catering Sales to drive growth in catering sales across various market segments. The ideal candidate will have a proven track record in sales, strong leadership skills, and the ability to manage key client relationships. This role involves working closely with the catering team to ensure exceptional event delivery and guest satisfaction.

Qualifications

• Minimum 6 years of experience in catering or event sales, with at least 2 years in a supervisory or assistant director-level role.
• Proven track record in achieving sales targets and leading successful events.
• Strong leadership, organizational, and interpersonal skills.

Responsibilities

• Support the Director of Sales & Marketing in developing strategies to grow catering sales.
• Lead the catering sales team, providing guidance and motivation.
• Manage key client relationships and conduct site inspections.

Skills

Sales leadership

Event management

Client relationship management

Market analysis

Communication skills

Education

Bachelor’s Degree in Hospitality Management, Business Administration, Marketing, or related field

Tools

Sales and catering software (e.g. Opera S&C)

Microsoft Office applications

Job description

We are seeking a driven and experienced Assistant Director of Catering Sales to support the growth and strategic direction of our catering sales efforts. This leadership role is ideal for a dynamic sales professional who thrives in a fast-paced, guest-focused environment.

Key Responsibilities

• Support the Director of Sales & Marketing in developing and executing strategies to grow catering sales across all market segments, including corporate events, weddings, banquets, and social functions.
• Lead the catering sales team, providing guidance, training, and motivation to achieve revenue targets and service excellence.
• Oversee the preparation of proposals, contracts, and Banquet Event Orders (BEOs), ensuring accuracy, clarity, and timely delivery.
• Manage key client relationships, conduct site inspections, and represent the hotel in sales presentations and industry events.
• Collaborate with the culinary, banquet, and operations teams to ensure seamless event execution and high guest satisfaction.
• Analyze market trends and competitor activity to identify new business opportunities and revenue streams.
• Ensure adherence to brand standards, sales policies, and operational procedures.

Requirements

• Bachelor’s Degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 6 years of experience in catering or event sales, with at least 2 years in a supervisory or assistant director-level role.
• Proven track record in achieving sales targets and leading successful events.
• Strong leadership, organizational, and interpersonal skills.
• Excellent written and verbal communication abilities.
• Proficient in sales and catering software (e.g. Opera S&C) and Microsoft Office applications.
• Ability to work flexible hours, including evenings, weekends, and holidays based on event demands.