Asia Regional Consumer Insights Lead

SanDisk; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading technology firm in Singapore is looking for a Senior Manager of Regional Consumer Research & Insights. This role is critical in advancing the company's consumer centricity strategy through market insights and learning plans. The ideal candidate will have over 8 years of experience in consumer-facing industries, exceptional analytical skills, and the ability to lead cross-functional teams effectively. This position involves optimizing marketing strategies based on consumer behavior and insights, ensuring effective project management, and fostering supplier relationships. Competitive compensation and a collaborative work environment await the right candidate.

Qualifications

• Experience in technology, consumer electronics, or CPG industries preferred.
• Demonstrated abilities to translate business objectives into consumer learning plans.
• Mastery of primary research execution tools and applications.

Responsibilities

• Lead development of consumer and shopper learning plans.
• Represent CIA function for regional Product and Marketing teams.
• Optimize go-to-market plans with shopper journey insights.
• Measure Media and Campaign effectiveness with Marketing.
• Nurture relationships with key suppliers/vendors.

Skills

Strong communication skills

Relationship-building skills

Project management

Consumer data analysis

Presentation skills

Self-starter

Education

8+ years relevant experience in consumer-facing organization

Tools

DIY quantitative platforms

Market data analysis tools (e.g., IRI, Circana)

MS Office

Job description

A leading technology firm in Singapore is looking for a Senior Manager of Regional Consumer Research & Insights. This role is critical in advancing the company's consumer centricity strategy through market insights and learning plans. The ideal candidate will have over 8 years of experience in consumer-facing industries, exceptional analytical skills, and the ability to lead cross-functional teams effectively. This position involves optimizing marketing strategies based on consumer behavior and insights, ensuring effective project management, and fostering supplier relationships. Competitive compensation and a collaborative work environment await the right candidate.