ASEAN Field Marketing & Demand Gen Leader

monday.com; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading software company is seeking a Regional Marketing Manager to join its Singapore office. The role involves developing localized marketing strategies for the ASEAN region, managing events, and driving demand generation. Candidates should have over 5 years of experience in field marketing or demand generation, ideally in a B2B SaaS environment. Strong communication skills and a data-driven mindset are essential for success in this fast-paced role.

Qualifications

• 5+ years of experience in field marketing, demand generation, or related marketing roles, preferably within a B2B SaaS organization.
• Fluency in English.
• Strong experience in planning and executing events, marketing campaigns, and field marketing strategies.

Responsibilities

• Develop and implement localized field marketing strategies to support sales growth.
• Plan and execute marketing campaigns targeted to the ASEAN region.
• Analyze regional market trends and report on the effectiveness of marketing initiatives.

Skills

Field marketing experience

Demand generation

Excellent communication skills

Project management

Data analysis

Tools

Salesforce

HubSpot

Job description

A leading software company is seeking a Regional Marketing Manager to join its Singapore office. The role involves developing localized marketing strategies for the ASEAN region, managing events, and driving demand generation. Candidates should have over 5 years of experience in field marketing or demand generation, ideally in a B2B SaaS environment. Strong communication skills and a data-driven mindset are essential for success in this fast-paced role.