Product Marketing Manager APAC

TikTok Pte. Ltd.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading social media platform is seeking a skilled Product Manager to join their SMB Regional PMM team in Singapore. The role involves conducting market research, leading go-to-market strategies for advertising products, and ensuring operational excellence. Candidates should have 3-5 years of relevant experience, strong analytical skills, and fluency in English along with another language like Thai or Vietnamese. The position combines customer-centric strategies with dynamic, cross-functional project management.

Qualifications

• 3-5 years of experience in product management, marketing, or operations.
• Experience with SMB advertising.
• Able to lead complex cross-functional projects.

Responsibilities

• Conduct in-depth market and customer research to drive product improvements.
• Define and execute regional GTM strategy for ads products.
• Create and maintain scalable processes and workflows.

Skills

Strong research skills

Data analysis

Problem-solving

Excellent communication skills

Presentation skills

Analytical skills

Adaptability

Project management

Job description

Responsibilities

Team Introduction TikTok's Small to Medium size Business (SMB) Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of product and operational expertise with a customer‑centric mindset, who proactively drive TikTok ads solutions adoption to help clients grow their business on TikTok.

1. In‑depth Market and Customer Research (Inbound)

• Be the voice of the market and customers — synthesize insights for product improvements and GTM decisions.
• Influence and partner closely with product teams to realize product improvements that drive product market fit.
• Build a data‑backed view of SMB segments for key product areas: size the opportunity, track trends, and pinpoint performance gap.

2. Lead Regional GTM Strategy (Outbound)

• Define and execute regional (APAC/market‑specific) GTM strategy for evolving ads products
• from launch to GA.
• Set clear product adoption targets and success metrics; align cross‑functionally on the plan.
• Drive product adoption led revenue growth via scalable activations in close partnership with cross‑function teams (e.g. sales, marketing, product, strategy and data science team).

3. Product & Ops Excellence

• Create and maintain scalable processes, workflows, and automation to that support Inbound and Outbound.
• Support BAU operations of the PMM team such as regular product updates to the sales team, speaking at sales events about new product launches, etc.

Qualifications

Minimum Qualification(s)

• 3‑5 years of experience in product management, marketing or operations, with experience with SMB advertising.

Strong research, data analysis and problem‑solving skills, with customer‑centric mindset.

• Experience in leading and delivering complex cross‑functional projects on a fast‑paced schedule.
• A quick learner with critical and innovative thinking, able to thrive in ambiguity and adapt to change.
• Excellent communication, presentation, and analytical skills.
• Proficiency in English is a must in order to communicate with the global product team and local sales team.
• Proficiency in Thai, Vietnamese, Bahasa Indonesia, or Japanese (fluent written and spoken) is required, with the ability to cover the corresponding market(s) and liaise with external stakeholders.

A high level of language proficiency is needed, as the role involves complex communications with partners and clients in these markets.