APAC Product Marketing Manager

Dexcom Inc.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading health technology company in Singapore is seeking a Product Marketing Manager to drive commercial success across diverse markets. This role involves developing strategic product development plans, ensuring brand consistency in marketing efforts, and collaborating with cross-functional teams. The ideal candidate has a Bachelor's in Marketing or Business Administration and 8-12 years of experience in healthcare or medical devices, particularly in diabetes. Join us in making a difference in health management.

Benefits

Comprehensive benefits program

Growth opportunities on a global scale

Access to career development programs

Qualifications

• 8 - 12 years of progressive experience in healthcare or medical device, preferably diabetes.
• Ability to lead and collaborate with cross-functional teams.
• Sound knowledge of the relevant market space and competitor offerings.

Responsibilities

• Develop short and long-term strategic product development plans.
• Ensure consistent brand communication across all marketing channels.
• Lead the development of comprehensive go-to-market plans for new products.

Skills

Leadership

Analytical skills

Communication

Collaboration

Market knowledge

Data-driven mindset

Education

Bachelor's degree in Marketing or Business Administration

Job description

The Company

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

Meet the team:

The APAC Product Marketing team drives commercial success across the region by developing tailored product strategies for our clinical portfolio. With a focus on differentiated value propositions and market-specific approaches, the team ensures our products resonate across diverse patient segments and healthcare systems. They collaborate closely with global Market Insights and CX teams to gather data, understand customer needs, and assess competitive dynamics.

By aligning with global product teams, the team advocates for regional priorities and contributes to lifecycle management and strategic planning. Their strength lies in combining medical device and healthcare expertise with analytical rigor to define effective positioning and drive growth across multiple channels and geographies.

Where you come in:

You will develop and guide implementation of short and long-term strategic product development plans, including support of annual brand plan development, with a focus on creating a clear value proposition to win in diverse markets, ensuring alignment with regional and global objectives.
You will act as a brand custodian to ensure consistent brand communication across all marketing channels, while guiding country teams to deliver outstanding commercial product campaign and customer engagement strategies across target audience groups (including HCP’s, consumers and payors).

You will collaborate with Market Insights, CX & local marketing teams to analyze market trends, customer needs, and competition to inform product decisions and enhance the value proposition for specific markets.
You will work closely with global product teams to align regional market needs and provide valuable insights into future planning and development.

You will lead the development of comprehensive go-to-market plans for new product launches and market entries, ensuring they align with the established value proposition.
You will provide guidance, support and project management for product lifecycle management, from launch through growth, maturity, and end-of-life strategies.

You will work closely with cross-functional teams to ensure a seamless understanding of the product strategy and its integration into product plans and messaging, connecting the strategy to implementable campaigns.
You will review product performance analyses and market insights to make data-driven decisions and take corrective actions when necessary.

You will keep abreast of industry trends and advancements to support continuous improvement and innovation within the product portfolio.
You will lead various functional teams to build and get approval from leadership teams for geographical expansion business cases.

What makes you successful:

• You have a Bachelor's degree in Marketing, Business Administration, or a related field.
• You have demonstrated ability to lead and collaborate with cross-functional teams effectively.
• You have sound knowledge of the relevant market space, competitor offerings, and industry trends.
• You have good knowledge of the major healthcare systems in APAC
• You have strong analytical skills and a data-driven mindset to measure marketing impact and optimize strategies.
• You have excellent communication and collaboration skills, with the ability to work effectively with global, regional, and local management teams.
• You have familiarity with market research, business strategy, partner management, and relevant studies.
• You have 8 - 12 years of progressive experience in healthcare or ETC/medical device + diabetes experience (preferred)

What you’ll get:

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required:

15-25%

Experience and Education Requirements:

Typically requires a Bachelor’s degree
Minimum of 8 - 12 years of related experience
At this level a graduate degree may be desirable with 4 years of related experience

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.