AI-Powered Performance Marketing Lead

NTUC FAIRPRICE CO-OPERATIVE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading retail cooperative in Singapore seeks a performance marketing specialist proficient in managing paid media strategies across platforms like Google Ads and TikTok. Ideal candidates should have 3–5 years of relevant experience, strong analytical skills, and a collaborative spirit. Responsibilities include developing optimization strategies, executing A/B tests, and engaging with various business units to drive effective marketing results. Join our team to innovate and enhance our marketing initiatives.

Qualifications

• 3–5 years of hands-on experience in performance marketing.
• Strong analytical mindset with proficiency in Excel, Google Sheets, and Google Analytics.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Responsibilities

• Develop and execute full-funnel paid media strategies across multiple platforms.
• Monitor overall and channel-specific real-time data, implementing optimizations.
• Identify performance trends and deliver post-campaign reports to stakeholders.
• Execute A/B tests to improve campaign efficiency and outcomes.
• Propose AI-driven optimization projects for campaign management.
• Act as a strategic partner to marketing teams across business units.

Skills

Performance Enhancement

Targeting

Attention to Detail

AB Testing

Brand Management

Team Player

Marketing

Google Analytics

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Tools

Google Ads

Meta Business Suite

TikTok Ads Manager

Programmatic platforms

Excel

Google Sheets

Google Analytics

Job description

A leading retail cooperative in Singapore seeks a performance marketing specialist proficient in managing paid media strategies across platforms like Google Ads and TikTok. Ideal candidates should have 3–5 years of relevant experience, strong analytical skills, and a collaborative spirit. Responsibilities include developing optimization strategies, executing A/B tests, and engaging with various business units to drive effective marketing results. Join our team to innovate and enhance our marketing initiatives.