Vice President – Brand & Customer Experience

Foreground Consultancy; Riyadh; On-site; SAR 600,000 - 900,000; Full time

Job summary

Foreground Consultancy seeks a Vice President to lead brand strategy, customer experience, and engagement across all consumer touchpoints in Saudi Arabia. The role guides brand positioning, loyalty programs, and customer insights, aligning brand promise with in-store and digital experiences.

You will work with marketing, operations, and digital teams to embed customer-centricity, establishing CX measurement frameworks and improvement initiatives that influence performance and reputation.

Qualifications

• Senior brand or customer experience leadership in retail or consumer sectors.
• Strong exposure to omnichannel customer journeys.
• Experience in the Saudi market is highly preferred.
• Strategic brand thinking with operational execution.
• Proven leadership of multidisciplinary teams.
• Data-driven CX understanding is critical.

Responsibilities

• Lead brand strategy, customer experience, and engagement across consumer touchpoints.
• Oversee brand positioning, communications, loyalty programs, and customer insights.
• Align brand promise with in-store and digital experiences.
• Collaborate with marketing, operations, and digital teams to embed customer-centricity.
• Lead CX measurement frameworks and improvement initiatives.
• Influence commercial performance and reputation.

Skills

Customer Loyalty

Operations

Customer Experience

Retail

Strategy

Business

Marketing

Leadership

Job description

Our client is a consumer-facing organisation with a growing retail footprint across Saudi Arabia. The business is repositioning its brands to strengthen customer loyalty and long-term market differentiation.

The Role

The Vice President will lead brand strategy, customer experience, and engagement across all consumer touchpoints. This role will oversee brand positioning, communications, loyalty programs, and customer insights. A key focus will be aligning brand promise with in-store and digital experiences. The VP will work closely with marketing, operations, and digital teams to embed customer-centricity. The role will also lead CX measurement frameworks and improvement initiatives. This position carries strong influence on commercial performance and reputation.

Candidate Profile

Candidates must have senior brand or customer experience leadership experience within retail or consumer sectors. Strong exposure to omnichannel customer journeys is essential. Experience in the Saudi market is highly preferred. The ideal candidate demonstrates strategic brand thinking combined with operational execution. Leadership of multidisciplinary teams is required. A strong understanding of consumer behaviour and data-driven CX is critical.

Required Skills:

• Customer Loyalty
• Operations
• Customer Experience
• Retail
• Strategy
• Business
• Marketing
• Leadership