CRM Marketing Manager

GRG; Riyadh; On-site; SAR 201,000 - 312,000; Full time

Job summary

GRG in Riyadh is seeking a data-driven CRM professional to own the full customer lifecycle strategy for a leading F&B brand. The role focuses on retention, repeat purchase, and long-term value through smart segmentation, personalized engagement, and commercial thinking.

You will manage acquisition through reactivation, build segmentation frameworks, and balance offer strategy with frequency, value, and margin across all CRM channels.

Qualifications

• Background in CRM and lifecycle marketing at a high-frequency consumer brand.
• Hands-on loyalty program experience.
• Strong segmentation and personalization capability.
• Experience managing agency partners.
• Confident communicator with senior stakeholders.

Responsibilities

• Own full lifecycle strategy from acquisition through reactivation.
• Develop segmentation and personalization frameworks.
• Design offer strategy balancing frequency, value and margin.
• Implement automated customer journeys across CRM channels.
• Brief and manage CRM agency, ensuring accountability and results.
• Lead test-and-learn agenda with commercial hypotheses.
• Translate CRM data into marketing and commercial decisions.
• Align cross-functionally with marketing, supply chain, and operations.

Skills

CRM

Lifecycle marketing

Loyalty programs

Segmentation

Agency management

Stakeholder communication

Job description

A data-driven CRM professional is needed to own the full customer lifecycle strategy for a leading F&B brand in Riyadh. The focus is retention, repeat purchase, and long-term customer value - driven by smart segmentation, personalized engagement, and commercial thinking.

What You'll Own

• Full lifecycle strategy - acquisition through to reactivation
• Segmentation and personalization frameworks
• Offer strategy — balancing frequency, value, and margin
• Automated customer journeys across all CRM channels
• CRM agency briefing, management, and accountability
• Test and learn agenda with commercial hypotheses
• CRM data translated into marketing and commercial decisions
• Cross-functional alignment with marketing, supply chain, and operations

What We're Looking For

• Background in CRM and lifecycle marketing at a high-frequency consumer brand
• Hands-on loyalty program experience
• Strong segmentation and personalization capability
• Experience managing agency partners
• Confident communicator with senior stakeholders