Van Sales Supervisor

Binzagr CO-RO LTD.; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Binzagr CORO is seeking a Van Sales Lead in Saudi Arabia to guide the field team in achieving sales targets and optimizing routes. You will oversee daily coverage, promotions, and trader activities while ensuring product availability and market visibility.

Strong leadership and communication are essential to develop reps and drive performance. The role requires 3–5 years in FMCG van sales within Traditional Trade, plus proficiency in MS Office.

Qualifications

• Bachelor's degree in Business Administration, Sales, or a related field.
• 3-5 years of experience in FMCG Van Sales within Traditional Trade.
• Strong leadership, coaching, negotiation, and communication skills.
• Good understanding of sales processes and customer needs.
• Strong analytical, problem-solving, and decision-making skills.
• Proficiency in Microsoft Office applications.
• Ability to work independently and collaboratively within a team environment.

Responsibilities

• Lead and supervise the Van Sales team to achieve assigned sales, volume, and distribution targets.
• Plan and manage daily routes and customer coverage to maximize productivity.
• Monitor sales performance against targets and implement corrective actions when needed.
• Ensure effective execution of route plans, productive visits, promotions, and trade activities.
• Coach, motivate, and develop Van Sales Representatives through regular field visits.
• Monitor sales productivity, strike rate, average invoice value, and SKU penetration.
• Ensure product availability, visibility, and execution excellence in the market.
• Track competitor activities, pricing strategies, and promotional initiatives.
• Prepare daily and weekly sales performance reports.

Skills

Leadership

Coaching

Negotiation

Communication

Sales processes

Customer needs

Analytical thinking

Problem solving

Decision making

Teamwork

Independent work

Education

Bachelor's degree in Business Administration

Sales or related field

Tools

Microsoft Office

Job description

• Bachelor's degree in Business Administration, Sales, or a related field
• 3-5 years of experience in FMCG Van Sales within Traditional Trade
• Strong leadership, coaching, negotiation, and communication skills
• Good understanding of sales processes and customer needs
• Strong analytical, problem-solving, and decision-making skills
• Proficiency in Microsoft Office applications
• Ability to work independently and collaboratively within a team environment

Key Responsibilities:

• Lead and supervise the Van Sales team to achieve assigned sales, volume, and distribution targets
• Plan and manage daily routes and customer coverage to maximize productivity
• Monitor sales performance against targets and implement corrective actions when needed
• Ensure effective execution of route plans, productive visits, promotions, and trade activities
• Coach, motivate, and develop Van Sales Representatives through regular field visits
• Monitor sales productivity, strike rate, average invoice value, and SKU penetration
• Ensure product availability, visibility, and execution excellence in the market
• Track competitor activities, pricing strategies, and promotional initiatives
• Prepare daily and weekly sales performance reports

About Binzagr CORO

At Binzagr CORO, we bring refreshment to everyday life through familiar brands such as Suntop, Suncola and Sunquick.

A joint venture between the Binzagr Company and Denmark-based CO-RO, we combine strong roots in Saudi Arabia with the international reach and expertise of a multinational beverage business.

Life at Binzagr CORO

Our people bring our brands to life. We value respect, collaboration and taking ownership, and encourage colleagues to share ideas and contribute to making our business better.

Whether you're building your career or bringing years of experience, you'll have the opportunity to learn from others and see the impact of your work.

Get to Know Us

Explore our people, workplace and latest opportunities on Binzagr CORO's LinkedIn page.

Discover our brands and the wider international business on CO-RO's LinkedIn page.