Van Sales Team Lead — FMCG Route & Growth Driver

Binzagr CO-RO LTD.; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Binzagr CORO is seeking a Van Sales Lead in Saudi Arabia to guide the field team in achieving sales targets and optimizing routes. You will oversee daily coverage, promotions, and trader activities while ensuring product availability and market visibility.

Strong leadership and communication are essential to develop reps and drive performance. The role requires 3–5 years in FMCG van sales within Traditional Trade, plus proficiency in MS Office.

Qualifications

• Bachelor's degree in Business Administration, Sales, or a related field.
• 3-5 years of experience in FMCG Van Sales within Traditional Trade.
• Strong leadership, coaching, negotiation, and communication skills.
• Good understanding of sales processes and customer needs.
• Strong analytical, problem-solving, and decision-making skills.
• Proficiency in Microsoft Office applications.
• Ability to work independently and collaboratively within a team environment.

Responsibilities

• Lead and supervise the Van Sales team to achieve assigned sales, volume, and distribution targets.
• Plan and manage daily routes and customer coverage to maximize productivity.
• Monitor sales performance against targets and implement corrective actions when needed.
• Ensure effective execution of route plans, productive visits, promotions, and trade activities.
• Coach, motivate, and develop Van Sales Representatives through regular field visits.
• Monitor sales productivity, strike rate, average invoice value, and SKU penetration.
• Ensure product availability, visibility, and execution excellence in the market.
• Track competitor activities, pricing strategies, and promotional initiatives.
• Prepare daily and weekly sales performance reports.

Skills

Leadership

Coaching

Negotiation

Communication

Sales processes

Customer needs

Analytical thinking

Problem solving

Decision making

Teamwork

Independent work

Education

Bachelor's degree in Business Administration

Sales or related field

Tools

Microsoft Office

Job description

Binzagr CORO is seeking a Van Sales Lead in Saudi Arabia to guide the field team in achieving sales targets and optimizing routes. You will oversee daily coverage, promotions, and trader activities while ensuring product availability and market visibility.

Strong leadership and communication are essential to develop reps and drive performance. The role requires 3–5 years in FMCG van sales within Traditional Trade, plus proficiency in MS Office.