Sr. Web Analytics & CRO Specialist

Total-TECH Co; Jeddah; On-site; SAR 180,000 - 320,000; Full time

Job summary

Total-TECH Co in Jeddah is seeking a seasoned web analytics engineer to implement, manage and audit GA4 and GTM tracking across digital journeys. You will design data layers, tracking plans and measurement standards, and collaborate with product and tech teams to ensure accuracy and privacy compliance.

You will configure and analyze Hotjar, Clarity, Contentsquare and other analytics tools; lead A/B testing with VWO/Optimizely; validate data with BigQuery and SQL; translate journey data into

Qualifications

• 5+ years hands-on technical web/product analytics implementation with GA4/GTM.
• Experience configuring and debugging tracking across digital products.

Responsibilities

• Implement, manage and audit GA4 and GTM tracking including events, tags, triggers and conversions.
• Develop tracking plans, data layer requirements and measurement standards across digital customer journeys.
• Configure and analyze behavioral analytics tools (Hotjar, Clarity, Contentsquare) to identify usability issues and conversion opportunities.
• Develop and support A/B testing and CRO initiatives using VWO/Optimizely or equivalent.
• Analyze customer journeys, funnels and attribution to improve conversion rates and data accuracy.
• Use BigQuery and SQL to validate analytics data and support reporting/BI requirements.
• Ensure tracking quality and privacy compliance; document and transfer knowledge across teams.

Skills

GA4 & GTM tracking

JavaScript

SQL

Data analysis

QA & debugging

Communication

Tools

GA4

Google Tag Manager

BigQuery

Optimizely / VWO

Contentsquare

Hotjar

Clarity

Job description

strong The Job Description strong

Implement manage and audit GA4 and Google Tag Manager GTM tracking including events tags triggers and conversions Develop tracking plans data layer requirements and measurement standards across digital customer journeys Configure and analyze behavioral analytics tools Hotjar Clarity Contentsquare to identify usability issues and conversion opportunities Develop and support A B testing and CRO initiatives using VWO Optimizely or equivalent tools Analyze customer journeys funnels and attribution to improve conversion rates and data accuracy Use BigQuery and SQL to validate analytics data and support reporting and BI requirements Ensure tracking quality privacy compliance documentation and knowledge transfer across product analytics and technology teams Tagged as e g focused GA4 google http javascript

Requirements

5+ years of hands-on technical web/product analytics implementation, preferably for transactional eCommerce or self-service digital products; evidence of personally configuring and debugging tracking is required. Advanced hands-on GA4 and Google Tag Manager implementation, event tracking, data layer design, QA and debugging experience; current Google Analytics certification (GA4-focused, e.g., Google Skillshop Google Analytics Certification) is mandatory and must be verifiable. Certification evidence should be supplied with the CV. Working knowledge of JavaScript, browser DevTools, HTTP requests and web tracking fundamentals. Hands-on use of at least one behavioral analytics platform and one A/B testing/experimentation platform. Ability to diagnose tracking defects, validate conversion events and turn journey data into prioritized recommendations. Effective collaboration with frontend/backend developers, product teams and external vendors.