Digital Marketing Manager

Saudi Company For Hardware - SACO; Riyadh; On-site; SAR 180,000 - 340,000; Full time

Job summary

SACO is seeking an experienced Digital Marketing Manager to lead strategy and execution across performance marketing, paid media, e-commerce, and mobile app acquisition.

You will drive data-driven decisions to optimize ROAS and online revenue while collaborating with Marketing, E-commerce, CRM, IT, and external partners to deliver integrated campaigns that support SACO's growth.

Qualifications

• 5+ years of experience in digital marketing, growth marketing, or e-commerce.
• Strong hands-on expertise across Google Ads, Meta, TikTok, Snapchat and other platforms.
• Advanced knowledge of GA4, GTM, Firebase, conversion tracking, and attribution.
• Experience with mobile measurement platforms such as AppsFlyer or Adjust.
• Understanding of Conversion APIs, server-side tracking, and first-party data strategies.
• Retail or e-commerce experience is highly preferred.

Responsibilities

• Develop and execute digital and performance marketing strategies aligned with business objectives.
• Manage paid media campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, Microsoft Ads, and other platforms.
• Optimize campaigns to improve ROAS, CAC, conversion rates, and online revenue.
• Drive e-commerce growth and mobile app acquisition, engagement, and re-engagement.
• Lead digital analytics, attribution, conversion tracking, and performance reporting (GA4, GTM, Firebase).
• Oversee tracking frameworks including pixels, SDKs, CAPI, server-side tracking, attribution solutions.
• Develop and implement SEO strategies to improve organic visibility and traffic.
• Manage marketing budgets, forecasts, media allocation, and performance vs financial targets.
• Collaborate with E-commerce, Commercial, CRM, IT, and Creative teams on campaigns.
• Manage media agencies, vendors, and relationships with platforms.
• Identify new digital channels, technologies, audiences, and growth opportunities.
• Provide actionable insights to improve marketing performance and business results.

Skills

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

YouTube Ads

GA4

Google Tag Manager

Firebase

AppsFlyer

Adjust

Conversion tracking

First-party data

Attribution

E-commerce growth

Customer acquisition

Server-side tracking

Budgets management

Education

Bachelor's degree in Marketing, Business, Digital Marketing, E-commerce, or related field

Tools

GA4

Google Tag Manager

Firebase

AppsFlyer

Adjust

Job description

We're looking for an experienced and results-driven Digital Marketing Manager to lead our digital marketing strategy and execution across performance marketing, paid media, e-commerce, mobile app acquisition, analytics, SEO, and marketing technology. The ideal candidate will have a strong track record of driving online revenue, optimizing customer acquisition costs, improving campaign performance, and maximizing return on marketing investment through data-driven strategies. This role will work closely with Marketing, E-commerce, Commercial, CRM, IT, and external partners to deliver integrated digital campaigns that support SACO's business growth and commercial objectives.

Responsibilities

• Key Responsibilities
• Develop and execute digital and performance marketing strategies aligned with business objectives.
• Manage paid media campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube, Microsoft Ads, and other relevant platforms.
• Optimize campaigns to improve ROAS, customer acquisition cost, conversion rates, online revenue, and overall marketing efficiency.
• Drive e-commerce growth and mobile app acquisition, engagement, and re-engagement.
• Lead digital analytics, attribution, conversion tracking, and performance reporting using GA4, GTM, Firebase, and relevant measurement platforms.
• Oversee tracking frameworks, including pixels, SDKs, Conversion APIs, server-side tracking, and attribution solutions.
• Develop and implement SEO strategies to improve organic visibility and traffic.
• Manage digital marketing budgets, forecasts, media allocation, and performance against financial targets.
• Collaborate with E-commerce, Commercial, CRM, IT, and Creative teams to deliver successful promotional and seasonal campaigns.
• Manage media agencies, technology vendors, and relationships with key digital advertising platforms.
• Identify new digital channels, technologies, audiences, and growth opportunities.
• Provide actionable insights and recommendations to improve marketing performance and business results.

Qualifications

• Qualifications and Experience
• Bachelor's degree in Marketing, Business, Digital Marketing, E-commerce, or a related field.
• Minimum 5 years of experience in digital marketing, performance marketing, growth marketing, or e-commerce.
• Strong hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and other major advertising platforms.
• Advanced knowledge of GA4, Google Tag Manager, Firebase, conversion tracking, and attribution.
• Experience with mobile measurement platforms such as AppsFlyer or Adjust.
• Understanding of Conversion APIs, server-side tracking, and first-party data strategies.
• Strong knowledge of e-commerce growth, customer acquisition, conversion funnels, and product feeds.
• Experience managing agencies, technology partners, and cross-functional stakeholders.
• Retail or e-commerce experience is highly preferred.

Required Skills

• Strong hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and other major advertising platforms.
• Advanced knowledge of GA4, Google Tag Manager, Firebase, conversion tracking, and attribution.
• Experience with mobile measurement platforms such as AppsFlyer or Adjust.
• Understanding of Conversion APIs, server-side tracking, and first-party data strategies.
• Strong knowledge of e-commerce growth, customer acquisition, conversion funnels, and product feeds.
• Experience managing agencies, technology partners, and cross-functional stakeholders.

Preferred Skills

• Retail or e-commerce experience is highly preferred.
• We are looking for a strategic, analytical, and commercially minded digital marketing professional who can translate data into actionable insights, lead high-performing campaigns, and deliver measurable business growth.