Sr.Web Analytics & CRO Specialist

Total-TECH Co.; Jeddah; On-site; SAR 450,000 - 600,000; Full time

Job summary

Total-TECH Co. in Jeddah is seeking an experienced analytics engineer to implement and audit GA4 and GTM tracking, shaping data layers and measurement standards across digital journeys.

You will configure behavioral analytics tools, support A/B testing, and analyze funnels to enhance conversions and data accuracy. Collaboration with frontend/backend teams and vendors is essential to deliver privacy-compliant analytics and robust reporting.

Qualifications

• 5+ years of hands-on web/product analytics implementation, preferably for transactional eCommerce or self-service digital products.
• Advanced hands-on GA4 and GTM implementation, event tracking, data layer design, QA and debugging.
• Current Google Analytics certification (GA4-focused) mandatory and verifiable.
• Working knowledge of JavaScript, browser DevTools, HTTP requests and web tracking fundamentals.
• Hands-on use of at least one behavioral analytics platform and one A/B testing/experimentation platform.
• Ability to diagnose tracking defects and translate data into prioritized recommendations.
• Collaborate effectively with frontend/backend developers, product teams and external vendors.

Responsibilities

• Implement, manage and audit GA4 and GTM tracking, including events, tags, triggers and conversions.
• Develop tracking plans, data layer requirements and measurement standards across digital customer journeys.
• Configure and analyze behavioral analytics tools to identify usability issues and conversion opportunities.
• Develop and support A/B testing and CRO initiatives using VWO, Optimizely or equivalent tools.
• Analyze customer journeys, funnels and attribution to improve conversion rates and data accuracy.
• Use BigQuery and SQL to validate analytics data and support reporting and BI requirements.
• Ensure tracking quality, privacy compliance, documentation and knowledge transfer across product, analytics and technology teams.

Skills

GA4 implementation

Google Tag Manager

JavaScript

DevTools

HTTP requests

Data analysis

CRO/A/B testing

Cross-team collaboration

Tools

BigQuery

SQL

Hotjar

Clarity

Contentsquare

VWO

Optimizely

Job description

“ The Job Description”

1. Implement, manage and audit GA4 and Google Tag Manager (GTM) tracking, including events, tags, triggers and conversions.
2. Develop tracking plans, data layer requirements and measurement standards across digital customer journeys.
3. Configure and analyze behavioral analytics tools (Hotjar, Clarity, Contentsquare) to identify usability issues and conversion opportunities.
4. Develop and support A/B testing and CRO initiatives using VWO, Optimizely or equivalent tools.
5. Analyze customer journeys, funnels and attribution to improve conversion rates and data accuracy.
6. Use BigQuery and SQL to validate analytics data and support reporting and BI requirements.
7. Ensure tracking quality, privacy compliance, documentation and knowledge transfer across product, analytics and technology teams.

Requirements

• 5+ years of hands‑on technical web/product analytics implementation, preferably for transactional eCommerce or self‑service digital products; evidence of personally configuring and debugging tracking is required.
• Advanced hands‑on GA4 and Google Tag Manager implementation, event tracking, data layer design, QA and debugging experience; current Google Analytics certification (GA4‑focused, e.g., Google Skillshop Google Analytics Certification) is mandatory and must be verifiable. Certification evidence should be supplied with the CV.
• Working knowledge of JavaScript, browser DevTools, HTTP requests and web tracking fundamentals.
• Hands‑on use of at least one behavioral analytics platform and one A/B testing/experimentation platform.
• Ability to diagnose tracking defects, validate conversion events and turn journey data into prioritized recommendations.
• Effective collaboration with frontend/backend developers, product teams and external vendors.

Tagged as: e.g., focused, GA4, google, http, javascript