Specialist - Field Trainer & Capability Development

Chalhoub Group; Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

Chalhoub Group is seeking a Specialist - Field Trainer & Capability Development to drive frontline capability across Brand KSA’s direct retail and distribution channels. The role focuses on translating training into effective selling behaviors through hands-on coaching and targeted development interventions.

You will lead a network of Training Ambassadors, support onboarding for new product launches, and ensure consistent capability standards across channels while traveling across KSA as

Qualifications

• Bachelor’s degree required in business, L&D, retail management, or related field.
• Minimum 5 years in training, retail capability development, sales excellence, or frontline performance development.
• Experience in premium retail, luxury, consumer technology, beauty or similar industries is preferred.
• Strong field-based coaching, on-the-job training, and capability assessments experience.

Responsibilities

• Conduct training needs analysis to assess frontline capability gaps.
• Create and implement annual capability and training calendar aligned with objectives.
• Localize Brand training materials with Brand's regional team.
• Deliver product knowledge and selling skills training across channels.
• Provide hands-on coaching to strengthen demonstrations and storytelling.
• Coordinate and monitor Training Ambassadors and Champions network.

Skills

Field coaching

On-the-job training

Frontline capability assessment

Retail capability development

Customer experience standards

Consultative selling techniques

Education

Bachelor’s degree in Business Administration, Learning & Development, Retail Management, or related field

Job description

What you ll be doing

The Specialist - Field Trainer & Capability Development is responsible for driving frontline capability development across Brand KSA s direct retail and distribution channels ensuring teams are equipped with the product knowledge selling skills and customer engagement capabilities required to deliver exceptional customer experiences and support commercial performance. With a strong emphasis on field-based coaching and practical learning the role focuses on translating training into effective selling behaviors through hands‑on coaching capability assessments and targeted development interventions. The role also provides functional leadership to a network of Training Ambassadors and Champions enabling frontline leaders to independently develop their teams and ensuring consistent capability standards across channels.

Key Responsibilities: Capability Development & Training

• Conduct training needs analysis to assess frontline capability gaps considering commercial performance customer experience and business priorities


• Create communicate coordinate and implement an annual capability and training calendar aligned with business objectives seasonal priorities and new product launches


• Research gather and localize Brand training materials in collaboration with Brand s regional training team


• Acquire and maintain advanced product knowledge and deliver effective product brand and selling skills training across direct retail and distribution channels


• Create brand awareness at the frontline level and cascade important brand messages product updates and seasonal priorities


• Leverage brand digital learning tools to enhance training accessibility engagement and knowledge retention


• Analyze training data and capability assessments to identify learning gaps and recommend relevant development interventions

Commercial Capability & Sales Excellence

• Develop and deliver targeted learning interventions to strengthen frontline selling capabilities including customer consultation product storytelling demonstrations objection handling conversion cross‑selling upselling and clienteling


• Partner with commercial and retail leadership to identify performance gaps and translate them into structured capability development initiatives


• Utilize commercial performance indicators mystery shopper findings and customer feedback to identify opportunities for frontline capability improvement


• Support commercial priorities by strengthening selling effectiveness product category penetration and customer engagement


• Monitor the impact of capability interventions on frontline productivity customer experience and relevant commercial performance indicators

Field Coaching & Frontline Enablement

• Maintain a strong and consistent field presence across Brand KSA s direct retail and distribution channels to ensure effective application of learning in daily operations


• Conduct regular store and point-of-sale visits to observe customer interactions assess selling behaviors and identify individual and team capability gaps


• Provide hands‑on on‑the‑job coaching to strengthen product demonstrations consultation techniques storytelling and selling effectiveness


• Partner with Store Managers Supervisors and distribution channel leaders to address identified capability gaps through practical coaching and targeted interventions


• Support frontline teams during new product launches promotional campaigns and key commercial trading periods to reinforce product knowledge and selling confidence


• Assess the application of learning in real customer interactions and provide actionable feedback to strengthen frontline effectiveness


• Monitor progress following field visits to ensure development actions are implemented and improvements sustained

Store Leadership Enablement & Training Ambassador Network

• Develop and implement a structured coaching framework to strengthen Store Managers and Supervisors ability to independently coach and develop their teams


• Establish coordinate and lead a network of Training Ambassadors and Champions across direct retail and distribution channels to support consistent knowledge transfer and frontline capability development


• Provide functional guidance coaching and ongoing development to Training Ambassadors and Champions ensuring alignment with capability priorities and brand standards


• Coordinate and monitor training and coaching activities delivered through the ambassador network ensuring consistency quality and effectiveness


• Conduct train‑the‑trainer sessions and practical coaching workshops to strengthen internal coaching capabilities


• Equip frontline leaders with the tools knowledge and techniques required to reinforce product knowledge selling skills and customer experience standards


• Partner with store and channel leadership to establish development action plans and reinforce accountability for frontline readiness and continuous improvement

Onboarding Product Launches & Frontline Readiness

• Establish and maintain structured onboarding and learning journeys for new frontline employees across direct retail and distribution channels


• Coordinate with Store Managers Supervisors and channel leaders to ensure timely and effective delivery of onboarding requirements


• Conduct product knowledge selling skills and practical readiness assessments to evaluate frontline capability and identify development needs


• Ensure timely frontline readiness for new product launches seasonal campaigns store openings and business expansion initiatives


• Collaborate with Brand s regional training team to ensure consistent product knowledge technical expertise and brand standards across channels


• Monitor onboarding completion assessment results and time‑to‑readiness recommending improvements where required

Learning Effectiveness & Capability Governance

• Conduct evaluations to assess learner progress training effectiveness and the application of learning on the shop floor


• Establish and monitor capability indicators including training completion assessment results onboarding readiness coaching effectiveness and closure of identified capability gaps


• Maintain accurate training records capability reports and development action plans across channels


• Provide regular updates to commercial leadership on capability progress recurring gaps learning effectiveness and recommended interventions


• Recommend new learning materials coaching approaches and development initiatives to support evolving business needs

What you ll need to succeed

• Education: Bachelor s degree in business administration, Learning & Development, Retail Management, or a related field.


• Experience: Minimum 5 years of relevant experience in training, retail capability development, sales excellence, or frontline performance development.


• Experience within premium retail, luxury, consumer technology, beauty, or a similar customer‑facing industry.


• Proven experience in field‑based coaching, on‑the‑job training, and frontline capability assessments.


• Experience in developing internal coaching capabilities and enabling frontline leaders.


• Experience working across multiple locations or retail and distribution channels is an advantage.


• Strong understanding of retail performance indicators, customer experience standards, and consultative selling techniques.


• Proficiency in English and Arabic, both written and spoken.


• Willingness to travel regularly across KSA.