Area Brand Trainer - Retail Performance

Apparel Group; Riyadh; On-site; SAR 100,000 - 156,000; Full time

Job summary

Apparel Group in Riyadh is seeking an Area Brand Trainer - Retail Performance to drive consistent brand execution across multiple stores by building frontline teams' knowledge, confidence and service capability. This role blends classroom learning with in-store coaching and product education to enhance selling and customer experience.

You will monitor KPIs, translate data into targeted training plans, and support succession planning for future leadership.

Qualifications

• Bachelor's degree in Business, Retail, or a related discipline.
• Approximately 2-3 years of experience in retail training, brand training, learning and development, or a comparable role supporting customer-facing teams.
• Experience working across several store locations is particularly relevant.

Responsibilities

• Deliver regular brand-specific training sessions across assigned retail locations.
• Conduct practical in-store learning focused on customer service, sales techniques, product knowledge, and brand standards.
• Facilitate onboarding programs for new employees entering the brand or store network.
• Organize refresher training for existing employees to reinforce key skills and operational expectations.
• Ensure training materials and delivery remain aligned with current brand standards and commercial priorities.
• Monitor individual and store KPIs to identify capability gaps and development requirements.
• Translate performance data into targeted training plans that address specific sales or service weaknesses.
• Customize coaching and learning activities according to store and employee performance.

Skills

Retail training

Brand training

Training delivery

Employee onboarding

Refresher training

In-store coaching

Product training

Customer service training

Sales training

Retail KPIs

Performance analysis

Training needs analysis

Performance improvement

Learning reinforcement

Succession planning

Talent development

High-potential identification

Development planning

Brand standards

Product knowledge

Selling techniques

Customer experience

Sales conversion

Training attendance records

Training reporting

Learning evaluation

Presentation skills

Facilitation

Multi-store training

Stakeholder communication

Retail operations

Education

Bachelor's degree in Business, Retail, or related discipline

Job description

Job Snapshot

• Title: Area Brand Trainer - Retail Performance
• Location: Riyadh, Saudi Arabia
• Industry: Retail
• Function: Training and Development
• Experience: 2-3 years
• Job Type: Full-time
• Salary: 9000-14000
• Country: Saudi Arabia
• City: Riyadh
• Gender: Any Candidate
• Nationality: Any

Role Context

The Area Brand Trainer - Retail Performance will support consistent brand execution across several stores by developing the knowledge, confidence, and service capability of frontline retail teams. The position combines classroom-style learning, in-store coaching, product education, onboarding, KPI analysis, and performance follow-up. Training activities will be closely linked to commercial outcomes. By identifying performance gaps and creating targeted learning interventions, the trainer will help stores strengthen customer engagement, selling techniques, product knowledge, and achievement of sales objectives. The role will also support future leadership development by identifying high-potential employees and contributing to structured succession plans.

Key Responsibilities

• Deliver regular brand-specific training sessions across assigned retail locations.
• Conduct practical in-store learning focused on customer service, sales techniques, product knowledge, and brand standards.
• Facilitate onboarding programs for new employees entering the brand or store network.
• Organize refresher training for existing employees to reinforce key skills and operational expectations.
• Ensure training materials and delivery remain aligned with current brand standards and commercial priorities.
• Monitor individual and store KPIs to identify capability gaps and development requirements.
• Translate performance data into targeted training plans that address specific sales or service weaknesses.
• Customize coaching and learning activities according to store and employee performance.
• Follow up with teams after training to confirm learning is being applied during customer interactions.
• Provide constructive coaching and feedback to reinforce expected selling and service behaviors.
• Maintain current knowledge of new product launches, seasonal collections, features, and key selling points.
• Prepare store employees to communicate product benefits confidently and accurately.
• Strengthen selling capability by coaching teams on product recommendations, customer engagement, and sales conversion.
• Reinforce brand culture and ensure employees represent the brand consistently and professionally.
• Work closely with store managers to understand local performance challenges and training priorities.
• Identify high-potential employees who may be suitable for future supervisory or management responsibilities.
• Support individual development plans for selected employees as part of succession planning.
• Track employee progress and provide developmental feedback to store management.
• Maintain accurate attendance records for completed training sessions.
• Prepare regular reports covering training delivery, participation, performance improvement, and learning outcomes.
• Share relevant performance insights with Area Managers and the Brand Training Manager.
• Evaluate training effectiveness and adjust future sessions where results indicate further development is required.
• Coordinate training schedules across multiple stores while minimizing disruption to daily retail operations.
• Maintain effective communication with store leadership and regional management regarding training priorities and outcomes.

Ideal Profile

Candidates should hold a Bachelor 's degree in Business, Retail, or a related discipline. The position requires approximately 2-3 years of experience in retail training, brand training, learning and development, or a comparable role supporting customer-facing teams. Experience working across several store locations is particularly relevant.

• Practical understanding of retail store operations.
• Experience delivering structured training to frontline employees.
• Strong knowledge of customer service standards and selling techniques.
• Ability to analyze employee and store KPIs.
• Experience translating performance data into practical development plans.
• Strong presentation and facilitation skills.
• Ability to coach employees individually and in groups.
• Good product training capability.
• Understanding of brand standards and customer experience principles.
• Ability to support succession planning and employee development.
• Strong interpersonal and communication skills.
• Confidence working with Store Managers, Area Managers, and regional training leadership.

Skills Set

• Retail training
• Brand training
• Training delivery
• Employee onboarding
• Refresher training
• In-store coaching
• Product training
• Customer service training
• Sales training
• Retail KPIs
• Performance analysis
• Training needs analysis
• Performance improvementEmployee coaching
• Learning reinforcement
• Succession planning
• Talent development
• High-potential identification
• Development planning
• Brand standards
• Product knowledge
• Selling techniques
• Customer experience
• Sales conversion
• Training attendance records
• Training reporting
• Learning evaluation
• Presentation skills
• Facilitation
• Multi-store training
• Stakeholder communication
• Retail operations

Why Join Us

This position offers retail training professionals the opportunity to influence performance across multiple stores rather than a single location. The role combines employee development with measurable commercial objectives, providing exposure to sales performance, customer experience, product education, and succession planning. As Apparel Group continues expanding its retail presence in Saudi Arabia, strong trainers play an important role in maintaining consistent service and brand execution across growing store networks. The position provides a valuable pathway toward broader learning and development, brand training, or regional retail leadership responsibilities.

About the Company

Apparel Group operates a broad portfolio of international fashion, footwear, lifestyle, and consumer brands across Saudi Arabia and other major markets. Its retail network places strong emphasis on customer experience, employee capability, brand standards, and continued regional growth.