Senior Sales Manager / Business Development Manager at Euro Staffs

Euro Staffs; Riyadh; On-site; SAR 47,000 - 64,000; Full time

Job summary

Euro Staffs seeks a Senior Sales Manager to drive business development in the events and audiovisual sector from Riyadh. You will manage relationships, identify opportunities, lead meetings, develop solutions, negotiate terms and own the sales cycle from contact to close.

The role requires 5+ years in sales or BD within events/AV, strong negotiation skills, English and Arabic fluency, and a proven track record of closing deals.

Qualifications

• 5+ years of proven sales or business development experience.
• Mandatory experience in events, audiovisual, event production, entertainment or exhibitions.
• Strong understanding of AV solutions and related technical services.
• Proven track record of developing new business and closing deals.
• Experience managing the full sales cycle independently.
• Strong negotiation, communication and presentation skills.
• Experience dealing directly with clients and decision-makers.
• Experience with quotations, proposals, RFPs, RFQs and tenders.

Responsibilities

• Identify and develop new business opportunities within events and AV.
• Build and maintain strong relationships with existing and potential clients.
• Develop relationships with corporate clients, agencies, government entities and production companies.
• Manage the sales process from lead generation to closing.
• Conduct client meetings, site visits and commercial discussions.
• Coordinate with technical and operations teams to propose suitable solutions.
• Prepare quotations, proposals and commercial offers.
• Lead client negotiations and drive toward deal closure.
• Maintain an organized sales pipeline and provide forecasts.
• Identify opportunities for repeat business, upselling and cross-selling.

Skills

Sales leadership

Negotiation

Client mgmt

RFP/RFQ handling

English Arabic

Job description

Senior Sales Manager / Business Development Manager

Location: Riyadh, Saudi Arabia. Employment Type: Full-Time.

About the Role

We are looking for an experienced and self-driven Senior Sales Manager / Business Development Manager to join our team and help grow our client base and business opportunities within the events and audiovisual industry. This is a senior role for someone who is confident managing client relationships, identifying new opportunities, leading meetings, developing solutions, negotiating commercial terms, and taking ownership of the sales process from initial contact through to closing. The ideal candidate will be knowledgeable about the events and AV industry, commercially minded, and comfortable working independently while collaborating with the technical and operations teams.

Key Responsibilities

• Identify and develop new business opportunities within the events and audiovisual industry.
• Build and maintain strong relationships with existing and potential clients.
• Develop relationships with corporate clients, event companies, agencies, government entities, production companies, and other relevant organizations.
• Manage the sales process from lead generation and client meetings through proposal, negotiation, and closing.
• Conduct client meetings, presentations, site visits, and commercial discussions.
• Understand client requirements and coordinate with technical and operations teams to develop appropriate solutions.
• Prepare and coordinate quotations, proposals, RFP/RFQ responses, and commercial offers.
• Lead client negotiations and work toward successful deal closure.
• Maintain and develop an organized sales pipeline and provide regular updates and forecasts.
• Identify opportunities for repeat business, upselling, and cross-selling.
• Maintain strong long-term relationships with clients and partners.
• Monitor market activity, upcoming projects, tenders, and relevant business opportunities.
• Represent the company at meetings, networking events, industry events, and client functions.
• Work closely with the technical, creative, operations, and logistics teams to ensure a smooth transition from sales to project delivery.
• Maintain accurate records of leads, opportunities, proposals, follow-ups, and results.
• Provide regular sales performance and pipeline reports.

Requirements

• 5+ years of proven sales or business development experience.
• Mandatory experience in the events, audiovisual, event production, entertainment, exhibition, or related industry.
• Strong understanding of AV solutions, event production, equipment rental/supply, or related technical services.
• Proven track record of developing new business and successfully closing deals.
• Experience managing the complete sales cycle independently.
• Strong negotiation, communication, and presentation skills.
• Experience dealing directly with clients and decision‑makers.
• Experience with quotations, proposals, RFPs, RFQs, tenders, and commercial negotiations.
• Ability to understand client requirements and work with technical teams to develop suitable solutions.
• Strong relationship‑building and business development skills.
• Ability to manage multiple opportunities and priorities independently.
• Strong organizational and follow‑up skills.
• Fluent in Arabic and English.
• Demonstrated sales results are required.

Preferred Experience

• Corporate and government events
• Large-scale events and entertainment
• Exhibitions and activations
• AV equipment rental and supply
• Event production LED, lighting, audio, video, and related technical solutions
• RFP/RFQ and tender processes

What We’re Looking For

We are looking for someone who is experienced, confident, independent, and commercially driven, with a genuine understanding of the events and audiovisual industry. The successful candidate will have the opportunity to take ownership of their accounts and opportunities, build strong client relationships, develop new business, and contribute directly to the company's growth. We value people who are proactive, relationship-focused, and comfortable taking initiative, while also working closely with the wider team to deliver the right solutions for clients. Relevant industry experience and proven sales results are required.

Pay: From ﷼5,000.00 per month

Location: Riyadh (Required) Work Location: In person