Senior Media Buyer

Marina Fashion; Jeddah; Presencial; SAR 300.000 - 420.000; Jornada completa

Descripción de la vacante

Marina Fashion in Jeddah seeks a Senior Media Buyer to lead paid advertising campaigns across Meta, TikTok, Google Ads and more, with a focus on scalable e‑commerce growth and profitable performance. You will own budget allocation, optimize campaigns by channel, and provide data‑driven insights, attribution, and weekly/monthly reporting to maximize ROAS.

Candidates should demonstrate hands‑on experience managing large ad spend in quarterly cycles, strong analytical skills, and fluency in Arabic

Formación

• Proven hands-on experience in media buying and performance marketing, with a strong background in e-commerce.
• Strong analytical and numerical skills with ability to translate data into action.
• Experience managing large ad spends and optimizing for profitability in fashion/retail environments.

Responsabilidades

• Plan, launch, manage, and optimize paid advertising campaigns across Meta, TikTok, Snapchat, X, Google Ads, and GDN.
• Own advertising budget allocation across channels, reallocating spend based on performance and growth opportunities.
• Develop quarterly media strategies with monthly/weekly plans and daily monitoring and optimization.
• Execute full-funnel performance strategies for customer acquisition, retargeting, and revenue growth.
• Plan and execute seasonal campaigns aligned with key retail periods.
• Collaborate with creative teams to test and optimize ad creatives based on performance insights.
• Implement and troubleshoot conversion tracking via GTM, GA4, pixels, and Meta CAPI.
• Analyze attribution, customer journeys, and conversion funnels to identify optimization opportunities.
• Execute omnichannel campaigns including Store Visits where supported and measure impact on store sales.
• Deliver weekly, monthly, and quarterly reports on ROAS, CPA, CAC, conversion rates, and revenue.

Conocimientos

Media buying

Performance marketing

E-commerce

Herramientas

Meta Ads Manager

TikTok Ads Manager

Snapchat Ads

Google Ads

Descripción del empleo

We're looking for an experienced, results-driven Senior Media Buyer to lead the execution and optimization of our paid advertising campaigns, with a primary focus on scaling e-commerce revenue and driving profitable growth.

We're looking for someone who goes beyond managing ad spend—someone who understands the numbers, identifies growth opportunities, and makes data-driven decisions that directly impact business performance.

If you've personally managed SAR 1M+ in advertising spend within a single quarter and can demonstrate the revenue and business results behind that investment, we'd like to hear from you.

Key Responsibilities

• Campaign Management: Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Snapchat, X, Google Ads, and Google Display Network (GDN).
• Budget Optimization: Own advertising budget allocation across channels, continuously reallocating spend based on performance, profitability, and growth opportunities.
• Media Planning: Develop quarterly media strategies supported by monthly and weekly plans, with daily campaign monitoring and optimization.
• E-commerce Growth: Execute full-funnel performance strategies focused on customer acquisition, retargeting, conversion optimization, and profitable revenue growth.
• Seasonal Campaigns: Plan and execute high-impact campaigns aligned with key retail seasons and promotional events.
• Creative Performance: Collaborate with creative and content teams to develop, test, and optimize ad creatives based on performance insights.
• Tracking & Measurement: Implement, manage, and troubleshoot conversion tracking through GTM, GA4, advertising pixels, and Meta Conversions API (CAPI).
• Attribution & Insights: Analyze attribution, customer journeys, and conversion funnels to identify inefficiencies and opportunities for improvement.
• Omnichannel Performance: Execute Store Visits campaigns where supported and develop measurement approaches to assess the impact of digital advertising on physical store sales.
• Performance Reporting: Deliver actionable weekly, monthly, and quarterly reports covering ROAS, CPA, CAC, conversion rates, revenue, and overall advertising efficiency.

About the Role

We're looking for an experienced, results-driven Senior Media Buyer to lead the execution and optimization of our paid advertising campaigns, with a primary focus on scaling e-commerce revenue and driving profitable growth.

We're looking for someone who goes beyond managing ad spend—someone who understands the numbers, identifies growth opportunities, and makes data-driven decisions that directly impact business performance.

If you've personally managed SAR 1M+ in advertising spend within a single quarter and can demonstrate the revenue and business results behind that investment, we'd like to hear from you.

Requirements

• Proven hands-on experience in media buying and performance marketing, with a strong background in e-commerce.
• Demonstrated experience personally managing SAR 1M+ in quarterly advertising spend, with measurable business results.
• Advanced proficiency in Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, and Google Ads.
• Proven ability to scale conversion-focused campaigns while maintaining acquisition efficiency and profitability.
• Strong technical knowledge of GTM, GA4, conversion tracking, advertising pixels, and Meta CAPI.
• Solid understanding of campaign structures, bidding strategies, audience segmentation, creative testing, and retargeting.
• Strong analytical skills, commercial awareness, and the ability to turn performance data into actionable decisions.
• Experience in the Saudi or GCC market, preferably within fashion, retail, or e-commerce.
• Professional proficiency in Arabic and English.

Preferred Qualifications

• Experience working with Magento e-commerce platforms.
• Knowledge of server-side tracking, attribution modeling, and incrementality testing.
• Experience connecting online advertising performance with offline retail sales.
• Familiarity with CRM, email marketing, and WhatsApp marketing.
• Exposure to influencer marketing, Mawthooq, and marketplace advertising through Noon or Amazon.