Media Buyer

Locandahome; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Locanda Homes in Saudi Arabia seeks a results-driven Media Buyer to plan, launch, and optimize paid advertising across Meta, Google, TikTok, and other platforms, driving qualified leads, bookings, and revenue. You will define audiences, manage budgets, run tests, monitor ROAS and CAC, ensure proper conversion tracking, and collaborate with Creative and Marketing teams to align campaigns with revenue goals.

The ideal candidate has 3+ years in performance marketing and a strong data-driven

Qualifications

• 3+ years hands-on media buying/performance marketing.
• Experience with Meta Ads and Google Ads.
• TikTok Ads experience is a plus.
• Strong metrics understanding, attribution, and optimization.

Responsibilities

• Develop and execute paid media strategies across Meta, Google, TikTok, and other platforms.
• Manage campaign budgets and optimize ROAS and ROI.
• Define and refine target audiences including local and international travelers.
• Monitor performance metrics: ROAS, CAC, CPL, CTR, conversions, bookings.
• Conduct continuous A/B testing across audiences, creatives, messaging, and landing pages.
• Identify opportunities to improve campaign performance and scale successful campaigns.
• Collaborate with Creative team on ad concepts, copy, visuals.
• Ensure accurate conversion tracking and performance measurement.
• Prepare regular performance reports with insights and recommendations.
• Stay updated on digital advertising trends and opportunities.
• Align paid media activities with business and revenue objectives.

Skills

Media buying

Performance marketing

Budget management

Analytics

A/B testing

Conversion tracking

GA4

Google Tag Manager

Communication

Collaboration

Tools

GA4

Google Tag Manager

Meta Ads Manager

Google Ads

Job description

About Locanda Homes

Locanda Homes is a premium hospitality and luxury accommodation company, offering distinctive stays and experiences for travelers seeking quality, comfort, and exceptional service.

We are looking for a results-driven Media Buyer to join our team in Saudi Arabia and take ownership of our paid digital campaigns, driving qualified leads, bookings, and revenue across key markets.

The Role

As a Media Buyer, you will be responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple digital platforms. You will work closely with the Marketing and Creative teams to build high-performing campaigns that strengthen our brand presence and deliver measurable business results.

Key Responsibilities

• Develop and execute paid media strategies across Meta, Google, TikTok, and other relevant platforms.
• Manage campaign budgets and optimize spending to maximize ROAS and overall marketing ROI.
• Define and refine target audiences, including local and international travelers.
• Monitor campaign performance and key metrics such as ROAS, CAC, CPL, CTR, conversion rate, and bookings.
• Conduct continuous A/B testing across audiences, creatives, messaging, and landing pages.
• Identify opportunities to improve campaign performance and scale successful campaigns.
• Work closely with the Creative team to develop effective ad concepts, copy, and visual assets.
• Ensure accurate conversion tracking and performance measurement.
• Prepare regular performance reports with clear insights and recommendations.
• Stay updated on digital advertising trends, platform changes, and emerging acquisition opportunities.
• Collaborate with the wider Marketing team to align paid media activities with business and revenue objectives.

Requirements

• 3+ years of hands-on experience in Media Buying / Performance Marketing.
• Strong experience managing campaigns across Meta Ads and Google Ads.
• Experience with TikTok Ads is a plus.
• Strong understanding of performance marketing metrics, attribution, and conversion optimization.
• Proven experience managing and optimizing advertising budgets.
• Strong analytical and data-driven mindset.
• Experience with GA4, Google Tag Manager, and conversion tracking.
• Experience in hospitality, luxury, travel, real estate, or other premium consumer brands is highly preferred.
• Experience targeting Saudi Arabia and GCC markets is a strong advantage.
• Ability to translate campaign data into clear actions and business recommendations.
• Strong communication and collaboration skills.

What We're Looking For

We are looking for someone who thinks beyond running ads. You should be able to connect media spend qualified leads bookings revenue, identify what is working, and continuously optimize campaigns to deliver stronger business results.

If you're passionate about performance marketing and ready to make a measurable impact in the luxury hospitality space, we'd love to hear from you.