Senior Media Buyer

AZAR; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

AZAR is seeking an experienced Senior Media Buyer to lead paid advertising campaigns across Meta, Google, TikTok, Snapchat in the Saudi market. You will plan, launch, and optimize campaigns, manage budgets, and drive ROAS with data-driven insights.

You will collaborate with creative and marketing teams, conduct audience and market research, and deliver weekly/monthly performance reports while staying updated on platform changes in Saudi Arabia. Strong communication and independence are essential.

Qualifications

• 4+ years of experience in media buying and performance marketing.
• Proven experience managing campaigns targeting the Saudi market.
• Strong expertise in Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
• Deep understanding of Saudi consumer behavior and local market trends.
• Experience with tracking tools such as Google Analytics, GTM, and conversion APIs.
• Strong analytical and reporting skills with data-driven optimization.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta, Google, TikTok, Snapchat, and other relevant platforms.
• Develop data-driven media buying strategies tailored to the Saudi market and consumer behavior.
• Monitor campaign performance and optimize KPIs such as ROAS, CPA, CPL, and conversion rates.
• Conduct audience research, competitor analysis, and market trend analysis.
• Manage and allocate advertising budgets efficiently to maximize ROI.
• Perform A/B testing on creatives, audiences, and campaign structures.
• Collaborate with creative, content, and marketing teams to ensure campaign success.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay up to date with digital advertising trends and platform updates relevant to Saudi Arabia.
• Scale winning campaigns while maintaining profitability.

Skills

Media buying

Performance marketing

Audience targeting

Budget management

Campaign optimization

Data-driven decision making

Analytical reporting

Google Analytics

Google Tag Manager

Tools

Google Analytics

Google Tag Manager

CRM systems

Marketing automation tools

Facebook/Meta Ads

Job description

We are looking for an experienced Senior Media Buyer with a strong understanding of the Saudi market to lead and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate has proven experience in performance marketing, audience targeting, budget management, and scaling campaigns that drive measurable business growth.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta, Google, TikTok, Snapchat, and other relevant platforms.
• Develop data-driven media buying strategies tailored to the Saudi market and consumer behavior.
• Monitor campaign performance and optimize KPIs such as ROAS, CPA, CPL, and conversion rates.
• Conduct audience research, competitor analysis, and market trend analysis.
• Manage and allocate advertising budgets efficiently to maximize ROI.
• Perform A/B testing on creatives, audiences, and campaign structures.
• Collaborate with creative, content, and marketing teams to ensure campaign success.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay up to date with digital advertising trends and platform updates relevant to Saudi Arabia.
• Scale winning campaigns while maintaining profitability.

Skills Requirements

• 4+ years of experience in media buying and performance marketing.
• Proven experience managing campaigns targeting the Saudi market.
• Strong expertise in Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
• Deep understanding of Saudi consumer behavior and local market trends.
• Experience with tracking tools such as Google Analytics, GTM, and conversion APIs.
• Strong analytical and reporting skills with the ability to interpret data and optimize campaigns.
• Experience managing large advertising budgets and achieving high ROAS.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Arabic language proficiency and understanding of GCC culture are highly preferred.

Preferred Qualifications

• Experience with e-commerce and lead generation campaigns in Saudi Arabia.
• Google Ads and Meta certifications are a plus.
• Familiarity with CRM systems and marketing automation tools.
• Proven track record of scaling profitable campaigns in the GCC region.

We’re committed to creating the happiest company working for and is proud to provide equal opportunity to all. All the qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion.