Senior Media Buyer - Saudi Growth & ROAS Leader

AZAR; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

AZAR is seeking an experienced Senior Media Buyer to lead paid advertising campaigns across Meta, Google, TikTok, Snapchat in the Saudi market. You will plan, launch, and optimize campaigns, manage budgets, and drive ROAS with data-driven insights.

You will collaborate with creative and marketing teams, conduct audience and market research, and deliver weekly/monthly performance reports while staying updated on platform changes in Saudi Arabia. Strong communication and independence are essential.

Qualifications

• 4+ years of experience in media buying and performance marketing.
• Proven experience managing campaigns targeting the Saudi market.
• Strong expertise in Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
• Deep understanding of Saudi consumer behavior and local market trends.
• Experience with tracking tools such as Google Analytics, GTM, and conversion APIs.
• Strong analytical and reporting skills with data-driven optimization.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta, Google, TikTok, Snapchat, and other relevant platforms.
• Develop data-driven media buying strategies tailored to the Saudi market and consumer behavior.
• Monitor campaign performance and optimize KPIs such as ROAS, CPA, CPL, and conversion rates.
• Conduct audience research, competitor analysis, and market trend analysis.
• Manage and allocate advertising budgets efficiently to maximize ROI.
• Perform A/B testing on creatives, audiences, and campaign structures.
• Collaborate with creative, content, and marketing teams to ensure campaign success.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay up to date with digital advertising trends and platform updates relevant to Saudi Arabia.
• Scale winning campaigns while maintaining profitability.

Skills

Media buying

Performance marketing

Audience targeting

Budget management

Campaign optimization

Data-driven decision making

Analytical reporting

Google Analytics

Google Tag Manager

Tools

Google Analytics

Google Tag Manager

CRM systems

Marketing automation tools

Facebook/Meta Ads

Job description

AZAR is seeking an experienced Senior Media Buyer to lead paid advertising campaigns across Meta, Google, TikTok, Snapchat in the Saudi market. You will plan, launch, and optimize campaigns, manage budgets, and drive ROAS with data-driven insights.

You will collaborate with creative and marketing teams, conduct audience and market research, and deliver weekly/monthly performance reports while staying updated on platform changes in Saudi Arabia. Strong communication and independence are essential.