Senior Digital Marketing Specialist

Holo; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Holo in Riyadh invites a Senior Digital Marketing Specialist to lead day-to-day execution, optimization, and analysis of our paid media in Saudi Arabia. You will manage campaigns, track performance, and collaborate with Growth and Tech to ensure accurate data flows and conversions.

You’ll own campaigns across Google Ads, Meta, TikTok, Snapchat, and other channels, focusing on lead generation, CPL, and downstream conversions, while leveraging GTM, GA4, and Looker Studio for reporting and insights.

Qualifications

• Lead-generation focused experience is required.
• Strong hands-on experience with Google Ads, Meta Ads Manager, GTM, and GA4.
• Understanding of the full lead funnel from click to conversion.
• Analytical, hands-on, and detail-oriented with tracking troubleshooting ability.
• Experience managing large budgets and multiple paid channels.
• Saudi Arabian market experience is a strong plus (3–5 years).

Responsibilities

• Launch, manage, and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, X, and other channels.
• Own day-to-day campaign execution: builds, budgets, bidding, targeting, audiences, creatives, A/B testing.
• Monitor daily performance and improve CPL, CPA, and conversion rates.
• Focus on lead generation and downstream conversions, optimizing quality and volume.
• Set up and troubleshoot conversions using GTM, GA4, and various pixels; ensure accurate data.
• Collaborate with Growth and Tech to ensure events and tracking fire correctly.

Skills

Lead generation

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

A/B testing

Data analysis

Campaign optimization

Cross-functional collaboration

Budget management

Tools

TikTok Ads

Snapchat Ads

Looker Studio

SQL

GA4

Google Tag Manager

Job description

Position: Senior Digital Marketing Specialist.

Location: KSA - Riyadh

Reporting to the Senior Growth Manager, the Senior Digital Marketing Specialist will support the day-to-day execution, tracking, optimization, and analysis of Holo’s digital marketing activity in Saudi Arabia.

Key Responsibilities:

• Launch, manage, and optimize paid campaigns across Google Ads, Meta, TikTok, Snapchat, X, and other relevant channels.
• Own day-to-day campaign execution, including campaign builds, budgets, bidding, targeting, audiences, creatives, and A/B testing.
• Monitor performance daily and proactively identify opportunities to improve CPL, CPA, conversion rates, lead quality, and overall campaign efficiency.
• Manage campaigns with a strong focus on lead generation, optimizing not only for lead volume and CPL but also for qualified leads and downstream conversion.
• Have strong hands-on experience with Google Ads, including Search, Performance Max, Demand Gen, keyword management, search terms, bidding strategies, and conversion optimization.
• Set up, test, and troubleshoot conversion tracking through Google Tag Manager (GTM), GA4, Meta Pixel, TikTok Pixel, Snapchat Pixel, and other ad-tech platforms.
• Work closely with Growth and Tech teams to ensure events, pixels, data layers, form tracking, and conversion events are implemented and firing correctly.
• Support offline conversion tracking and CRM integrations, ensuring advertising platforms receive accurate lead and conversion data for optimization.
• Analyze the full lead-generation funnel, identifying where users drop off and which channels, campaigns, audiences, and creatives generate the highest-quality leads.
• Maintain clean UTM structures, campaign naming conventions, event taxonomy, and tracking documentation.
• Build and maintain performance dashboards and reports, translating data into clear insights and actionable recommendations.
• Support ongoing CRO and experimentation, including landing page, creative, audience, messaging, and funnel tests.
• Identify and troubleshoot tracking discrepancies and data-quality issues across ad platforms, GA4, CRM, and internal reporting.
• Stay up to date with new ad products, platform updates, measurement solutions, and performance marketing trends.

What We're Looking For:

• Previous experience working in a lead-generation focused business is required, with a strong understanding of managing and optimizing paid media toward lead volume, CPL, lead quality, and conversion.
• Strong handson experience with Google Ads, Meta Ads Manager, Google Tag Manager, and GA4.
• Strong understanding of the full lead funnel, from ad click and form submission through qualification and conversion.
• Highly analytical, hands-on, and detail-oriented, with the ability to independently launch campaigns, troubleshoot tracking issues, and use data to determine what should change next.
• Comfortable working with large campaign budgets and multiple paid acquisition channels.
• Experience with TikTok Ads, Snapchat Ads, CRM integrations, offline conversions, CAPI/server-side tracking, Looker Studio, SQL, or other analytics tools is a strong advantage.
• Experience in the Saudi Arabian market a round 3-5 years and an understanding of KSA digital consumer behavior and advertising landscape would be highly advantageous.