Senior Events Sales Leader: Strategy, Growth & Deals

Cha cha events; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Cha Cha Events is seeking an experienced Sales Manager to lead the sales function, develop sales strategies, manage budgets and drive sustainable growth. The role requires strong leadership, market insight, and proven ability to close high-value deals in the Saudi market.

Based in Riyadh, this position involves coordinating with Operations, Creative and Management teams to ensure commercial feasibility of projects and to deliver exceptional client outcomes.

Qualifications

• Experience in sales management and business development within events or entertainment is essential.
• Strong budgeting, forecasting and revenue planning skills are required.
• Proven leadership, negotiation and decision-making capabilities.
• Excellent command of Arabic and English for local and international clients.

Responsibilities

• Develop and implement the company's sales strategy and annual sales plan.
• Set sales targets, KPIs and revenue objectives aligned with goals.
• Develop and manage budgets, forecasts and revenue projections.
• Monitor performance, profitability and budget utilization.
• Build strategies to acquire corporate, government and hospitality clients.
• Lead negotiations and close key accounts and high-value deals.
• Coordinate with Operations, Creative and Management teams for feasibility.
• Prepare periodic sales reports, forecasts and performance analysis.

Skills

Sales Management

Business Development

Strategy Development

Budgeting

Forecasting

Leadership

Negotiation

Arabic proficiency

English proficiency

Saudi market knowledge

Job description

Cha Cha Events is seeking an experienced Sales Manager to lead the sales function, develop sales strategies, manage budgets and drive sustainable growth. The role requires strong leadership, market insight, and proven ability to close high-value deals in the Saudi market.

Based in Riyadh, this position involves coordinating with Operations, Creative and Management teams to ensure commercial feasibility of projects and to deliver exceptional client outcomes.