Senior CVM & Segmentation Leader - Retail Banking

CodeNinja Inc.; Riyadh; On-site; SAR 600,000 - 900,000; Full time

Job summary

CodeNinja is hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation.

You will design and execute segmentation and pricing levers, lead campaigns (A/B testing and uplift modelling), and partner

Qualifications

• 8-10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management.
• Strong track record in pricing and revenue optimisation.
• Proven experience owning commercial levers and campaign strategy end-to-end.
• Strong stakeholder management skills, including senior leadership engagement.

Responsibilities

• Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back.
• Define and track KPIs for customer value, engagement, and revenue performance.
• Design and execute commercial levers (pricing, offers, incentives) to optimise customer value.
• Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes.
• Drive customer segmentation strategy to enable targeted, personalised interventions.
• Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities.
• Manage stakeholder relationships at senior/leadership level, presenting strategy and results.
• Lead and develop a team executing CVM initiatives (if applicable — confirm team size/structure).

Skills

CVM

Growth strategy

Retail banking

Customer lifecycle management

Pricing strategy

Campaign strategy

Stakeholder management

Leadership

Tools

A/B testing platforms

Uplift modelling

Job description

CodeNinja is hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation.

You will design and execute segmentation and pricing levers, lead campaigns (A/B testing and uplift modelling), and partner