Senior Customer Engagement BA — Banking Transformation

CodeNinja Inc.; Riyadh; On-site; SAR 90,000 - 130,000; Full time

Job summary

CodeNinja Inc. is seeking a Customer Engagement Business Analyst to partner with Product Owners and stakeholders on a retail banking transformation in the KSA.

The role produces BRDs and user stories, maps customer journeys, and ensures changes are feasible across Business, Digital, and Technology teams. You will challenge incomplete requirements, document business rules, and translate needs into CRM, campaigns, notifications, loyalty, and personalization capabilities.

Qualifications

• 8+ years of Business Analyst experience in retail banking / banking transformation programs.
• Proven ability to write complete BRDs and user stories.
• Strong requirements elicitation skills and ability to challenge incomplete or ambiguous requirements.
• Experience working across Business, Digital, and Technology stakeholder groups.
• Solid understanding of customer journeys, channels, data, and integrations in banking context.

Responsibilities

• Elicit, analyze, and document customer engagement requirements from Product Owners and business stakeholders.
• Author complete BRDs and user stories covering business rules, customer journeys, channel behavior, data flows, integrations, exceptions, and operational impacts.
• Translate business needs into structured requirements for CRM, campaigns, notifications, loyalty, personalization, and digital servicing capabilities.
• Identify gaps and ambiguities in requirements and proactively challenge stakeholders to close them.
• Work cross-functionally across Business, Digital, and Technology teams to align on scope and feasibility.
• Support solution design discussions, ensuring requirements are technically implementable.
• Validate delivered functionality against documented requirements.

Skills

BRD writing & user stories

Requirements elicitation

Cross-functional collaboration

Banking domain knowledge

Tools

CRM platforms

Job description

CodeNinja Inc. is seeking a Customer Engagement Business Analyst to partner with Product Owners and stakeholders on a retail banking transformation in the KSA.

The role produces BRDs and user stories, maps customer journeys, and ensures changes are feasible across Business, Digital, and Technology teams. You will challenge incomplete requirements, document business rules, and translate needs into CRM, campaigns, notifications, loyalty, and personalization capabilities.