Senior CRM & Lifecycle Growth Lead

Aramco Stadium; Al Khobar; On-site; SAR 300,000 - 540,000; Full time

Job summary

Aramco Stadium is seeking a CRM Manager to design, implement and analyze customer relationship campaigns across ticketing, hospitality, events and partnerships. You will lead the CRM Analyst team and own the stadium's CRM strategy and roadmap, turning data into actionable insights to drive lifetime value.

You will guide multichannel automation, segmentation, and testing, collaborating with Commercial, Programming, Sales and Ops to optimize campaigns and retention.

Qualifications

• 7+ years in CRM and data-driven marketing.
• Proven track record delivering multichannel CRM and automation programs that boost retention and lifetime value.
• Hands-on experience managing enterprise CRM platforms; Salesforce experience is ideal.
• Strong analytical capability, including segmentation, A/B testing and interpretation of analytical models.
• Experience managing agencies and a team of analysts.

Responsibilities

• Lead CRM strategy and full implementation across the business.
• Own the CRM calendar, planning and campaign delivery across all revenue streams.
• Develop segmentation and customer insights to prevent churn.
• Manage the CRM agency and collaborate with Commercial, Programming, Sales and Ops, partners and sponsors.
• Lead and mentor the CRM Analyst team.

Skills

CRM strategy

Multichannel marketing

A/B testing

Data analytics

Team leadership

Agency management

Segmentation

Education

Bachelor's degree in Marketing / Business Administration / Data Analytics

Tools

Salesforce

Job description

Aramco Stadium is seeking a CRM Manager to design, implement and analyze customer relationship campaigns across ticketing, hospitality, events and partnerships. You will lead the CRM Analyst team and own the stadium's CRM strategy and roadmap, turning data into actionable insights to drive lifetime value.

You will guide multichannel automation, segmentation, and testing, collaborating with Commercial, Programming, Sales and Ops to optimize campaigns and retention.