Lifecycle CRM Automation Manager — Multichannel Growth

The Professionals; Riyadh; On-site; SAR 401,760 - 535,680; Full time

Job summary

A dynamic digital commerce company in Riyadh is seeking a CRM Automation Manager to oversee end-to-end customer lifecycle automation. This role involves designing automated journeys across various channels, managing customer segmentation, and leveraging WhatsApp for transactional messaging. The ideal candidate has 3-5 years of experience in CRM or marketing automation, with a strong understanding of customer engagement platforms. Fluency in Arabic and familiarity with the Saudi market are essential.

Qualifications

• 3-5 years in CRM, lifecycle marketing, or marketing automation in e-commerce, D2C, or subscription businesses.
• Hands-on experience with customer engagement platforms like CleverTap, Braze, or MoEngage.
• Strong understanding of customer segmentation and RFM analysis.

Responsibilities

• Design and execute automated lifecycle journeys for onboarding, reminders, and win-back campaigns.
• Build customer segmentation framework using various metrics.
• Manage push notification strategy with A/B testing.

Skills

CRM

Lifecycle marketing

Marketing automation

Customer engagement platform

WhatsApp Business API

Customer segmentation

Job description

A dynamic digital commerce company in Riyadh is seeking a CRM Automation Manager to oversee end-to-end customer lifecycle automation. This role involves designing automated journeys across various channels, managing customer segmentation, and leveraging WhatsApp for transactional messaging. The ideal candidate has 3-5 years of experience in CRM or marketing automation, with a strong understanding of customer engagement platforms. Fluency in Arabic and familiarity with the Saudi market are essential.