Growth Analytics Lead — CRM & Marketplace Strategy

Jeeny; Riyadh; On-site; SAR 240,000 - 420,000; Full time

Job summary

Jeeny is seeking a Growth Manager - Insights & Analytics in Riyadh to lead CRM/DRM, lifecycle campaigns, and advanced analytics across passengers and partners. You will collaborate with Marketing, Product, and Operations to translate data into scalable growth strategies.

Leverage SQL, BI tools, and CRM platforms to optimize conversion, retention, and ROI. A track record of modeling, experimentation, and budget ownership is essential.

Qualifications

• Bachelor’s or Master’s in Business, Analytics, Economics, or a quantitative discipline.
• At least 5 years experience in an analytical role dealing with large volumes of data.
• Experience in pricing/discount strategy and/or on-demand is a plus preferably in mobility, e-commerce, or marketplace sectors.
• Solid grasp of statistics and demonstrated experience with A/B testing.
• Amazing SQL and Excel skills. Experience with Python or R is a plus.
• Experience with BI tools and data visualization like Tableau, Power BI or Looker.
• Experience with CRM tools (Braze, Salesforce, HubSpot, Clevertap) and/or marketing automation platforms.
• Excellent communication skills; able to present insights to technical and non-technical stakeholders

Responsibilities

• CRM/DRM Strategy & Lifecycle Management across passenger and partner segments.
• Lifecycle campaigns spanning onboarding, activation, retention, and engagement across multi-channel touchpoints.
• Build dynamic segmentation models using RFM and behavioural data to personalize incentives.
• Monitor CRM/DRM performance and optimize ROI through data-driven iterations.
• Conduct experimentation (A/B, multivariate) to uncover growth levers.
• Analyze marketplace metrics and identify friction points to improve acquisition and retention.
• Develop forecasting models for active users, trips, and incentive efficiency.
• Design automated workflows for reporting, campaign execution, and performance tracking.
• Own growth budgets and allocate incentives, marketing, and CRM/DRM spend.
• Lead a high-performing team, define OKRs, and foster continuous improvement.
• Create scalable growth playbooks translating wins and misses into repeatable frameworks.

Skills

SQL

Excel

BI tools

CRM tools

A/B testing

Statistics

Communication

Education

Bachelor’s or Master’s in Business, Analytics, Economics, or quantitative discipline

Tools

Tableau

Power BI

Looker

Braze

Salesforce

HubSpot

Clevertap

Job description

Jeeny is seeking a Growth Manager - Insights & Analytics in Riyadh to lead CRM/DRM, lifecycle campaigns, and advanced analytics across passengers and partners. You will collaborate with Marketing, Product, and Operations to translate data into scalable growth strategies.

Leverage SQL, BI tools, and CRM platforms to optimize conversion, retention, and ROI. A track record of modeling, experimentation, and budget ownership is essential.