Growth & Engagement Lead – Digital Fan Experiences

Esports Tower LLC.; Riyadh; On-site; SAR 300,000 - 520,000; Full time

Benefits offered by this job

Relocation support

Transportation allowance

Housing allowance

VIP medical insurance

Competitive compensation

Job summary

Esports Tower LLC in Riyadh, Saudi Arabia is seeking a Senior Manager Digital Products Growth & Engagement to own the strategy, roadmap, and execution for fan growth, engagement, and retention across our web and mobile digital experiences. This role is accountable for large-scale, moment-driven events and evolving them into a year‑round ecosystem.

You will design and scale engagement loops using gamification, personalization, segmentation, and messaging, while partnering closely with internal

Qualifications

• 7+ years of experience in digital product management, growth product, or consumer engagement roles.
• Proven track record owning growth, engagement, and retention strategies for large-scale consumer digital platforms.
• Hands-on experience designing and scaling gamification systems, loyalty programs, or engagement loops.
• Strong experience working with cross-functional teams including marketing, content, community, engineering, analytics, and commercial partners.
• Experience in sports, gaming, entertainment, or live event ecosystems preferred.

Responsibilities

• Growth Strategy: Define and own the fan growth, engagement, and retention roadmap across web and mobile platforms.
• Gamification Systems: Design, build, and scale loyalty programs, quests, progression systems, and engagement mechanics that drive repeat participation.
• Special Products: Own the strategy, expansion, and execution of fantasy leagues, predictions, and other interactive fan products.
• Lifecycle Optimization: Define and continuously optimize the end-to-end fan journeys, from activation through post-event re-engagement.
• Experimentation & Optimization: Drive a culture of experimentation through split testing and rapid iteration to improve engagement and retention.
• Narrative Integration: Partner with creative and content teams to translate brand narratives into compelling digital engagement experiences.
• Commercial Alignment: Collaborate with commercial teams to design and execute sponsor-safe engagement activations.
• Performance Tracking: Define, track, and report on engagement performance using clear, data-driven KPIs.
• Opportunity Identification: Identify and validate new digital growth opportunities based on fan behavior analysis, product insights, and brand alignment.

Skills

Growth product principles

Engagement loops

Product lifecycle management

Personalization

Segmentation

CRM & notification systems

Data-driven decision making

Stakeholder management

Education

Bachelor’s degree in Business/Marketing/CS/Digital Media or related

Job description

Esports Tower LLC in Riyadh, Saudi Arabia is seeking a Senior Manager Digital Products Growth & Engagement to own the strategy, roadmap, and execution for fan growth, engagement, and retention across our web and mobile digital experiences. This role is accountable for large-scale, moment-driven events and evolving them into a year‑round ecosystem.

You will design and scale engagement loops using gamification, personalization, segmentation, and messaging, while partnering closely with internal