Loyalty & CRM Strategist

Black & Grey HR; Saudi Arabia; On-site; SAR 60,000 - 90,000; Full time

Job summary

Black & Grey HR is partnering with a leading Saudi retail group to recruit a Loyalty Specialist who will support loyalty and CRM initiatives across the organization, driving customer retention and engagement through data-driven insights and cross-functional collaboration.

Based in Khobar, you will coordinate loyalty programs across stores, apps, and e-commerce, analyze customer data, prepare dashboards, and ensure accurate points accrual and redemption while maintaining privacy and compliance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
• 3–5 years of experience in loyalty programs, CRM, customer engagement, retail marketing, or customer analytics.
• Understanding of loyalty program structures and CRM principles.
• Experience with customer databases, CRM platforms, or loyalty management systems.
• Strong analytical and reporting skills; proficiency in Excel; Power BI is a plus.
• Excellent communication and stakeholder management skills.
• Experience in retail, FMCG, or consumer-focused industries preferred.
• GCC or Middle East market experience is an advantage.

Responsibilities

• Support the execution and optimization of loyalty programs, including rewards, promotions, member benefits, and engagement initiatives.
• Assist in developing and implementing targeted CRM and loyalty campaigns to increase customer retention and purchase frequency.
• Monitor loyalty program performance and track key metrics related to member acquisition, engagement, and retention.
• Analyze customer data and purchasing behavior to support segmentation and personalized marketing activities.
• Coordinate loyalty initiatives across stores, mobile applications, e-commerce platforms, and other customer touchpoints.
• Ensure loyalty transactions, points accrual, and redemption activities are accurately processed and maintained.
• Prepare reports and dashboards to evaluate campaign effectiveness and loyalty program performance.
• Collaborate with Marketing, Operations, E-commerce, IT, and external partners to support loyalty program objectives.
• Assist in managing loyalty partnerships, vendor relationships, and promotional collaborations.
• Ensure compliance with customer data privacy requirements and company policies.

Skills

CRM platforms

Data analytics

Excel

Stakeholder management

Retail marketing

Marketing analytics

Education

Bachelor's degree in Marketing, Business Administration, Analytics, or related field

Tools

Power BI

CRM platforms

Job description

Black & Grey HR is partnering with a leading Saudi retail group to recruit a Loyalty Specialist who will support loyalty and CRM initiatives across the organization, driving customer retention and engagement through data-driven insights and cross-functional collaboration.

Based in Khobar, you will coordinate loyalty programs across stores, apps, and e-commerce, analyze customer data, prepare dashboards, and ensure accurate points accrual and redemption while maintaining privacy and compliance.