Sales Manager - Specialty Coffee

Burjline Builders; Riyadh; On-site; SAR 180,000 - 320,000; Full time

Job summary

Burjline Builders in Riyadh is seeking an experienced Sales Manager – Specialty Coffee with a strong B2B background in the F&B sector. You will leverage a deep Saudi market network to develop and grow accounts across hotels, restaurants, cafés, offices, and retailers.

Lead the full sales cycle from lead generation to closing, develop strategies, and coordinate with Operations and Marketing to ensure seamless service delivery.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or related field.
• 5–8 years of sales experience in the F&B industry in Saudi Arabia.
• Experience in specialty coffee, cafés, restaurants, or F&B brands preferred.
• Established network within the Saudi F&B market.
• Proven B2B sales, business development, and target achievement.
• Strong understanding of the Saudi F&B market and customer landscape.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Proficiency in Microsoft Office and CRM systems.
• Fluent English; Arabic would be an advantage.
• Valid Saudi driving license preferred.

Responsibilities

• Develop and implement sales strategies to meet revenue targets.
• Identify and win new B2B clients across Saudi Arabia.
• Manage relationships with hotels, restaurants, cafés, offices, and retailers.
• Develop partnerships and opportunities in specialty coffee and F&B.
• Lead full sales cycle from lead generation to closing and account management.
• Prepare proposals, quotations, and commercial agreements.
• Provide sales forecasts and maintain a robust pipeline.
• Coordinate with Operations and Marketing to ensure service delivery.
• Represent the company at industry events and meetings.

Skills

F&B Sales & Business Development

B2B & Corporate Sales

Specialty Coffee / Café Industry

Saudi Market Network

Client Relationship Management

New Business Acquisition

Negotiation & Closing

Key Account Management

Sales Strategy & Target Achievement

Market Development

Education

Bachelor’s degree in Business Administration, Marketing, Hospitality, or related field

Tools

CRM systems

Microsoft Office

Job description

Job Overview

We are looking for an experienced Sales Manager – Specialty Coffee with a strong background in the F&B industry, preferably within the specialty coffee or café sector. The ideal candidate should have a strong network in the Saudi market, proven B2B sales experience, and the ability to develop new business opportunities and grow existing accounts.

Location

Riyadh, Saudi Arabia

Employment Type

Full-Time

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and business growth targets.
• Identify and acquire new B2B clients and business opportunities across the Saudi market.
• Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.
• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.
• Manage the complete sales cycle from lead generation to negotiation, closing, and account management.
• Prepare proposals, quotations, presentations, and commercial agreements.
• Maintain a strong sales pipeline and provide regular sales forecasts and reports.
• Identify market trends, customer needs, and competitor activities.
• Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.
• Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.
• Represent the company at exhibitions, networking events, industry meetings, and business functions.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.
• 5–8 years of sales experience within the F&B industry in Saudi Arabia.
• Strong preference for candidates with experience in specialty coffee, cafés, restaurants, or F&B brands.
• Established network and strong connections within the Saudi F&B market.
• Proven track record in B2B sales, business development, and achieving sales targets.
• Strong understanding of the Saudi F&B market and customer landscape.
• Excellent communication, presentation, negotiation, and relationship‑building skills.
• Strong commercial and business development mindset.
• Proficiency in Microsoft Office and CRM systems.
• Fluent English is required; Arabic is an advantage.
• Valid Saudi driving license is preferred.

Key Skills

• F&B Sales & Business Development
• B2B & Corporate Sales
• Specialty Coffee / Café Industry
• Saudi Market Network
• Client Relationship Management
• New Business Acquisition
• Negotiation & Closing
• Key Account Management
• Sales Strategy & Target Achievement
• Market Development