Sales Engineer

Zahid Group; Riyadh; On-site; SAR 650,000 - 950,000; Full time

Job summary

Zahid Group in Riyadh is seeking a results-driven sales professional to drive heavy equipment sales across the assigned territory. You will identify customer needs, build relationships, achieve targets, and coordinate for deal closure and aftersales support.

The role requires a Bachelor’s in engineering, 2+ years of relevant experience, and strong English/Arabic communication. You will forecast, report market insights, prepare quotations, and collaborate with internal teams to ensure successful

Qualifications

• Basic understanding of heavy equipment applications and customer segments.
• Ability to read equipment specifications and use CRM / call reporting tools.
• Fluent in English and Arabic, both written and spoken.

Responsibilities

• Plan and conduct regular sales visits to customers across the territory and record outcomes in the CRM system.
• Achieve annual sales targets for new and used equipment while maintaining pricing and trading guidelines.
• Identify customer requirements, finance needs, and decision structures to convert opportunities into sales.
• Prepare, coordinate, and follow up on quotations, tenders, demonstrations, and commercial offers with stakeholders.
• Maintain a six-month rolling forecast updated by customer and model.
• Collect and report market intelligence on pricing, stock, delivery, and competitor activity.
• Promote product value including ownership cost, aftersales support, and warranty terms.
• Coordinate with internal teams to resolve issues and support order execution.
• Participate in campaigns, demos, site surveys, launches, and training activities.
• Ensure compliance with policies, approvals, credit requirements, and safety standards.

Skills

Heavy equipment knowledge

CRM & reporting

English & Arabic

Negotiation skills

Education

Bachelor's in Mechanical/Electrical/Industrial Eng

Tools

CRM software

Microsoft Office

Forecasting templates

Sales dashboards

Job description

Drive equipment sales within an assigned territory by identifying customer needs, building relationships, and achieving targets, while ensuring accurate forecasting, strong market insight, effective follow-up, and coordination for deal closure and aftersales support.

Key Responsibilities

• Plan and conduct regular sales visits to existing and prospective customers across the assigned territory and record outcomes through the approved CRM / Call Report system.
• Achieve assigned annual sales targets for new and used equipment while maintaining approved pricing, discount, margin, and trading guidelines.
• Identify customer requirements, applications, fleet gaps, replacement cycles, project timelines, financing needs, and decision-making structures to convert opportunities into profitable sales.
• Prepare, coordinate, and follow up on quotations, tenders, demonstrations, trade-ins, and commercial offers with Sales Administration and relevant internal stakeholders.
• Maintain a reliable six-month rolling forecast, updated monthly by customer, model, application, probability, expected delivery timing, and expected closure value.
• Collect and report market intelligence, including competitor pricing, product positioning, finance offers, stock availability, delivery lead times, service support, and customer feedback.
• Promote the full customer value proposition, including product performance, ownership cost, aftersales support, CVA/service agreements, parts support, technology solutions, financing options, and warranty terms.
• Coordinate with Product Support, Rental, Finance, Credit, Logistics, Sales Administration, and Product Management to resolve customer issues and support smooth order execution.
• Participate in sales campaigns, open days, customer demonstrations, site surveys, product launches, promotional events, and customer training activities as required.
• Ensure full compliance with company policies, delegation of authority, pricing approvals, credit requirements, ethical standards, safety requirements, and documentation controls.
• Follow up customer complaints and escalations related to sales commitments, delivery, machine readiness, warranty coordination, communication gaps, or commercial matters until closure.
• Continuously develop product knowledge, application knowledge, selling skills, negotiation skills, and understanding of Caterpillar and competitor equipment.

Experience Required

Minimum 2+ years of relevant sales, engineering, or customer-facing experience.

Education Qualifications

Bachelor's degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, or a related technical discipline from a recognized university.

Skills Required

• Basic understanding of heavy equipment applications, construction/mining/industrial customer segments
• Ability to read basic equipment specifications, match machine size to applications, prepare basic commercial comparisons, use CRM/call reporting tools, Microsoft Office, forecasting templates, and sales dashboards. Strong ability to learn product applications and total cost of ownership concepts
• Good command of English and Arabic, both written and spoken.

Employment / Job Type

Full Time

Nationality

Any Nationality

About the Company

Zahid Group is a Saudi diversified business group active in heavy equipment, vehicles, energy, manufacturing, hospitality, logistics, and other sectors. Career opportunities span engineering, sales, operations, service, finance, technology, marketing, human resources, and management functions.

Company Industry

Construction Equipment Sales

Department / Functional Area

Sales

Closing Date

Not mentioned (apply as soon as possible)