Regional Sales Manager

Sunbulah Group; Jeddah; On-site; SAR 240,000 - 360,000; Full time

Job summary

Sunbulah Group is seeking a regional sales leader to develop and execute strategies that expand Sunbulah product presence across the region. The role involves guiding a regional sales function, coordinating with marketing, production, and distribution teams to meet targets and optimize profitability.

The ideal candidate will have 5-7 years in a related field, with strong experience in Food Services and HORECA, plus distribution know-how and fluency in English and Arabic.

Qualifications

• 5-7 years of relevant experience in the same or a similar field.
• Strong experience in the Food Services / HORECA channel.
• Distribution experience.
• Proficiency in both English and Arabic.

Responsibilities

• Develop regional sales strategy and action plans for Sunbulah products regionally.
• Lead regional sales team, set functional plans and monitor performance.
• Forecast sales and coordinate with marketing and operations to ensure target attainment.
• Source and evaluate new clients; maintain relationships with key accounts.
• Negotiate contracts and manage deal closures; ensure timely documentation.
• Ensure safety, quality and environmental policies are followed within regional teams.

Skills

Food Services

HORECA

Distribution

Bilingual English/Arabic

Job description

Strategy

Contribute to the development of FSD strategy by developing and recommending a strategy for regional sales and manage the development and execution of action plans that ensure timely and efficient business development for Sunbulah products regionally.

Execute the marketing strategy and plan through assisting in marketing and PR initiatives, by conducting market visits and developing innovative approaches to create awareness and increase visibility of Sunbulah brands in the market.

Direction of Subordinates

Manage regional sales function team by setting functional plans, organizing work activities, monitoring performance versus plan to ensure that work activities are carried out efficiently and in a procedurally compliant manner.

Leadership and Development

Ensure that the regional sales function employees receive adequate training and development courses, in coordination with HR teams, using effective methods such as demonstrations, on-the-job training, technical courses, workshops, etc. to meet employees’ training needs, minimize mistakes and achieve sales targets.

Policies, Systems, Processes, Procedures, Standards and Reports

Lead the development of the regional sales function policies, systems, processes and procedures to ensure the consistent application and ease of operations for subordinates.

Review reports submitted by regional sales function employees and prepare final reports for function head and relevant stakeholders, highlighting major accomplishments, issues and actions that were taken against them.

Budget

Manage the preparation and consolidation of the regional sales function budget and ensure that activities and team expenditures are within the allocated budget for Sunbulah products to control costs and enhance deals profitability.

Sales Forecasts

• Assist in setting the sales master plan for the region with the sales and operations planning (S & OP) team for Sunbulah products to ensure accurate demand planning and maintaining healthy working capital and positive cash flow in Sunbulah.
• Forecast Sunbulah sales in the region according to sales cycles and demand, in cooperation with marketing teams, and plan business development activities accordingly to ensure the continuity of sales process and achieve sales objectives.
• Forecast and plan the requirements of sales employees to cover sales operations in the region to ensure that the available resources are sufficient to achieve sales targets.

Eliminate the NTE to reach to Zero expiries in his region.

Client Sourcing and Selection

Manage the identification, evaluation and selection of new potential clients for Sunbulah products in the region, through conducting financial feasibility analysis in collaboration with the Finance teams, to ensure attaining viable business leads.

Assess and re-evaluate existing clients in the region through making regular visits to clients to get an update of market needs and further requirements, as well as manage and maintain relationships with reliable clients to facilitate continuous selling operations for Sunbulah products.

Deals Planning and Closing

• Manage planning, preparing and releasing deals and contracts for Sunbulah clients to ensure timely and accurate documents and proposals are prepared for securing deals.
• Monitor the follow up on client deals in accordance with deal agreements and commitments to ensure that all deals are closed in a timely manner and according to contract specifications.

Monitor and improve sales processes in the region to ensure the adequate use of Sunbulah sales resources and assets and minimize waste in time.

Contract Management

Lead the process of formulating, negotiating and finalizing contracts and agreements with Sunbulah clients and stakeholders by proposing and attaining the most advantageous terms on contracts to ensure preserving Sunbulah’s best interest and profit.

Manage the process of archiving and documenting legal contracts and deals to resolve any disputes that may arise, to the best advantage of the Sunbulah and achieve an amicable solution and settlement.

Market Analysis and Business Intelligence

Gather and document information and intelligence on new and existing markets, competitors and general business development from clients and key account managers to ensure the execution of suitable marketing plans.

Support the business development team in conducting market research and analysis, to stay abreast of overall market trends and requirements and enable the identification of potential partners and clients.

Relationship Management

Contribute to creating and maintaining relationships with clients, suppliers, strategic partners and sponsors of Sunbulah, to ensure expanding Sunbulah’s network and making viable capital investments.

Coordinate and communicate with Sunbulah internal teams (e.g. production, distribution, etc.) on a regular basis ensure that all stakeholders are kept informed on upcoming demand to ensure delivering on time and maintain client satisfaction.

Safety, Quality & Environment

Ensure that regional sales function teams apply and monitor safety, quality and environmental management policies, procedures and controls to ensure employee safety, legislative compliance, delivery of high-quality products and a responsible environmental attitude.

Continuous Improvement

Lead the continuous improvement of regional sales function practices considering 'international best practice', changes in international standards and changes in the business environment which demand proactive action plans.

Financial Responsibilities:

• Manage and Reduce expenses spent such as travel expenses, trade marketing expenses, samples, rebates and others.
• protecting profit margins on deals, not just chasing volume.
• monitoring customer payment status and identifying customers falling behind on payments and escalating before extending further credit.
• Bad Debts minimization.

Requirements:

• 5-7 years of relevant experience in the same or a similar field.
• Strong experience in the Food Services / HORECA channel.
• Distribution experience.
• Proficiency in both English and Arabic.