Sales Supervisor

Saudia Dairy & Foodstuff Company (SADAFCO); Ḥail Province; On-site; SAR 60,000 - 90,000; Full time

Job summary

Saudia Dairy & Foodstuff Company (SADAFCO) seeks a Sales Supervisor to lead a team of salesmen and supervise Sales & Distribution activities across routes, ensuring targets and KPIs are achieved.

You will collaborate with ASM/BM to set targets, motivate staff, manage inventories, and build strong customer relations with Modern Trade and Wholesale partners. This role requires 5+ years van sales experience, strong analytical skills, and bilingual English/Arabic.

Qualifications

• Educational level: minimum high school diploma/certificate.
• Specific diploma/education: completed vocational degree in business, marketing or finance.
• Minimum experience: Minimum 5 years Van Sales experience or 2 years in a similar job.
• Well developed analytical skills.
• Languages: English, Arabic preferred.

Responsibilities

• Manage and supervise the sales team on assigned routes.
• Set targets with ASM/BM and monitor performance.
• Ensure availability and freshness of products per replenishment system.
• Execute agreements with Modern Trade/Wholesale customers.
• Plan daily journeys to maximize productivity.
• Monitor inventory and carryover in sales vehicles.
• Ensure credit policy compliance and timely payments.
• Maintain company assets and vehicle appearance.
• Provide training to new recruits and staff.
• Accurate data entry and reporting for the Area (MSFA).

Skills

Analytical skills

Team leadership

Communication

Languages: English/Arabic

Education

High school diploma / certificate

Vocational degree in business/marketing/finance

Job description

To manage the team of Salesmen and supervise the Sales & Distribution activities for the assigned routes ensuring sales and secondary distribution is in line with the Sales & Distribution policies in order to deliver sales targets and other important KPIs.

Key Accountabilities:

Assist the ASM/BM in setting targets for the sales team, to guide and motivate the sales staff in their performance to effectively manage and control the sales routes in order to realize the sales targets within agreed costs and operational parameters

2. Market and competitor insights

Obtain and maintain information pertaining to the relevant sales and distribution channels and of competitor activity throughout the area, share and agree with the ASM/BM for appropriate action.

Ensure that all Sales staff are well trained and execute the company’s Replenishment program with excellence. Ensure that products are available in the right quantity and are the freshest possible at all times as per the Replenishment system recommendations.

4. Key Accounts/ WS (if applicable)

Execute the agreements with Modern Trade / Wholesale customers, in accordance with instructions and to maintain good business relations with the representatives of customers in the designated area.

5. Journey Planning

Optimize the daily journey planning for the salesmen in the team, in cooperation with the respective salesmen and in alignment with the ASM/BM, in order to plan customer’s routes efficiently and maximizing productivity. Sales Supervisor has to be familiar with and recognized by the customer across his areas of responsibility.

6. Product’s Shelf Life

Ensure monitoring of the Product’s Shelf Life at the point of sale, to ensure that the reserved product’s space is filled up accordingly and no expired product is displayed, and ensure rotation and wastage control according to company policies and procedures.

7. New Customers

Initiate and organize sales to new clients in the assigned routes, aligned with the relevant departments and in line with the S&D plans, in order to increase sales.

8. Credit Management

Execute the approved company credit policy and ensure credit and collection management for all sales in the area, ensuring timely payments.

9. Workshop

Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.

10. People Management

Ensure the required number and quality of people, and people management in line with SADAFCO’s HR policies, in order to enable the realization of the S&D targets. Sales Supervisor has to provide training for new recruits and current staff.

11. Administration and Reporting

Ensure accurate and timely data entry, administration and reporting for the Area, in MSFA according to the S&D policies and procedures.

On a daily basis, lead and conduct effective MSFA (Mobile Sales Force Automation) endorsements with each Salesman by reviewing daily performance and identify opportunities to be actioned and followed up.

13. Appearance

Ensure that the vehicles are clean and tidy inside and out and that the salesmen’s uniform conforms to the company standard, in order to represent the company professionally and be recognized by customers.

14. Inventory & Carryover

Monitor and analyze inventory carryover in salesmen’s vehicles/vans regularly, and take appropriate action when necessary (e.g., initiating van unloading in cases of excessive or repeated carryover) to ensure accurate stock rotation and sales efficiency.

Job Requirements:

• · Educational level: minimum high school diploma/ certificate
• · Specific diploma/education: completed vocational degree in business, marketing or finance.
• · Minimum experience: Minimum 5 years Van Sales experience or 2 years in a similar job
• · Well developed analytical skills
• · Friendly though firm
• · Languages: English, Arabic preferred
• · Other requirements: minimum age 22 yrs, Physically fit, computer literate.