Sales Supervisor

Saudia Dairy & Foodstuff Company (SADAFCO); At Ta'if; On-site; SAR 78,000 - 123,000; Full time

Job summary

Saudia Dairy & Foodstuff Company (SADAFCO) in Saudi Arabia seeks a results-driven Sales Supervisor to lead the field sales team, drive replenishment targets, and strengthen distributor and customer relations across the Ta'if area. You will optimize daily routes, ensure product availability and fresh stock, uphold shelf life standards, and mentor staff while enforcing company policies.

Fluency in English/Arabic preferred; minimum 5 years van sales or 2 years similar experience required.

Qualifications

• Educational level: minimum high school diploma or certificate.
• Diploma or vocational degree in business, marketing or finance.
• Minimum 5 years van sales experience or 2 years in a similar role.
• Strong analytical and people management abilities.
• Fluent or working knowledge of English and Arabic preferred.
• Willingness to travel and stay physically fit.

Responsibilities

• Support and guide the sales team to meet targets within costs and parameters.
• Manage replenishment and shelf life at points of sale.
• Execute agreements with Modern Trade / Wholesale customers.
• Plan daily routes to maximize productivity with the team.
• Monitor inventory and carryover in sales vehicles and take action.
• Lead endorsements with the sales team and report progress.

Skills

Analytical skills

People management

English language

Arabic language

Communication skills

Education

High school diploma

Vocational degree in business/marketing/finance

Job description

Key Accountabilities

• 1. Sales
• Assist the ASM/BM in setting targets for the sales team, to guide and motivate the sales staff in theirperformance to effectively manage and control the sales routes in order to realize the sales targets withinagreed costs and operational parameters
• 2. Market and competitor insights
• Obtain and maintain information pertaining to the relevant sales and distribution channels and of competitoractivity throughout the area, share and agree with the ASM/BM for appropriate action.
• 3. Deliver Replenishment targets
• Ensure that all Sales staff are well trained and execute the company’s Replenishment program with excellence.Ensure that products are available in the right quantity and are the freshest possible at all times as per theReplenishment system recommendations.
• 4. Key Accounts/ WS (if applicable)
• Execute the agreements with Modern Trade / Wholesale customers, in accordance with instructions and tomaintain good business relations with the representatives of customers in the designated area.
• 5. Journey Planning
• Optimize the daily journey planning for the salesmen in the team, in cooperation with the respective salesmenand in alignment with the ASM/BM, in order to plan customer’s routes efficiently and maximizing productivity.Sales Supervisor has to be familiar with and recognized by the customer across his areas of responsibility.
• 6. Product’s Shelf Life
• Ensure monitoring of the Product’s Shelf Life at the point of sale, to ensure that the reserved product’s space isfi lled up accordingly and no expired product is displayed, and ensure rotation and wastage control according tocompany policies and procedures.
• 7. New Customers
• Initiate and organize sales to new clients in the assigned routes, aligned with the relevant departments and in linewith the S&D plans, in order to increase sales.
• 8. Credit Management
• Execute the approved company credit policy and ensure credit and collection management for all sales in thearea, ensuring timely payments.
• 9. Workshop
• Ensure all company assets are well maintained and initiate repairs/ replacements where necessary.
• 10. People Management
• Ensure the required number and quality of people, and people management in line with SADAFCO’s HR policies, inorder to enable the realization of the S&D targets. Sales Supervisor has to provide training for new recruits andcurrent staff.
• 11. Administration and Reporting
• Ensure accurate and timely data entry, administration and reporting for the Area, in MSFA according to the S&Dpolicies and procedures.
• 12. Endorsements
• On a daily basis, lead and conduct effective MSFA (Mobile Sales Force Automation) endorsements with eachSalesman by reviewing daily performance and identify opportunities to be actioned and followed up.
• 13. Appearance
• Ensure that the vehicles are clean and tidy inside and out and that the salesmen’s uniform conforms to thecompany standard, in order to represent the company professionally and be recognized by customers.
• 14. Inventory & Carryover
• Monitor and analyze inventory carryover in salesmen’s vehicles/vans regularly, and take appropriate actionwhen necessary (e.g., initiating van unloading in cases of excessive or repeated carryover) to ensure accuratestock rotation and sales efficiency.

Job Requirements

• Educational level: minimum high school diploma/ certifi cate
• Specific diploma/education: completed vocational degree in business, marketing or fi nance.
• Minimum experience: Minimum 5 years Van Sales experience or 2 years in a similar job
• Well-developed analytical skills
• Friendly though firm
• People management experience
• Languages: English, Arabic preferred
• Other requirements: minimum age 22 yrs, physically fit, computer literate.