Performance Analytics & Insights Senior Specialist – Marketing

Confidential Careers; Riyadh; On-site; SAR 240,000 - 360,000; Full time

Job summary

Confidential Careers in Riyadh seeks a Performance Analytics & Insights Senior Specialist to join the Marketing team. The role transforms marketing, customer, and digital data into actionable insights to guide business decisions, optimize investments, and improve campaign effectiveness across diverse business units.

You will build marketing dashboards, analyze campaigns across channels, and measure key metrics such as ROI, ROAS, CAC, CLTV, and conversions while collaborating with

Qualifications

• 5–7 years of experience in marketing analytics or BI.
• Strong understanding of digital marketing and media performance metrics.
• Experience with campaign performance analysis and marketing ROI measurement.

Responsibilities

• Develop and maintain marketing performance dashboards and executive reports.
• Analyze digital media and campaign performance across channels.
• Measure ROI, ROAS, CAC, CLTV, conversion rates, and media efficiency.
• Analyze customer acquisition, retention, engagement, and loyalty performance.
• Track marketing KPIs and identify performance trends, gaps, risks, and growth opportunities.
• Provide data-driven recommendations to optimize campaigns and media investments.
• Conduct competitor and industry benchmarking.
• Collaborate with Digital, Media, CRM, CX, Finance, and business teams to ensure data consistency and reporting accuracy.
• Support predictive analytics, forecasting, and marketing performance measurement.
• Work closely with media agencies and digital platforms to consolidate and analyze performance reporting.

Skills

Marketing analytics

Data storytelling

Problem solving

Communication

Education

Bachelor’s degree in Marketing, Business Administration, Statistics, Data Analytics, Economics, Information Systems

Tools

Power BI

Advanced Excel

Dashboard development

Data visualization

GA4 / Google BigQuery / Adobe Analytics

Job description

Performance Analytics & Insights Senior Specialist – Marketing

We are looking for a Performance Analytics & Insights Senior Specialist to join our Marketing team in Riyadh.

The role will focus on transforming marketing, customer, and digital performance data into actionable insights to support business decisions, optimize marketing investments, and improve campaign effectiveness across multiple business units.

Key Responsibilities:

• Develop and maintain marketing performance dashboards and executive reports.
• Analyze digital media and campaign performance across multiple channels.
• Measure key marketing metrics including ROI, ROAS, CAC, CLTV, conversion rates, and media efficiency.
• Analyze customer acquisition, retention, engagement, and loyalty performance.
• Track marketing KPIs and identify performance trends, gaps, risks, and growth opportunities.
• Provide data-driven recommendations to optimize campaigns and media investments.
• Conduct competitor and industry benchmarking.
• Collaborate with Digital, Media, CRM, CX, Finance, and business teams to ensure data consistency and reporting accuracy.
• Support predictive analytics, forecasting, and marketing performance measurement.
• Work closely with media agencies and digital platforms to consolidate and analyze performance reporting.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Statistics, Data Analytics, Economics, Information Systems, or a related field.
• 5–7 years of experience in Marketing Analytics, Performance Marketing, Business Intelligence, or Data Analytics, preferably with strong marketing exposure.
• Strong understanding of digital marketing and media performance metrics.
• Experience in campaign performance analysis and marketing ROI measurement.
• Strong proficiency in Power BI, Advanced Excel, dashboard development, and data visualization.
• Strong analytical, problem-solving, and data storytelling skills.
• Experience with GA4, Google BigQuery, or Adobe Analytics is an advantage.
• Experience in Retail, Shopping Malls, Entertainment, Hospitality, FMCG, or multi-brand organizations is preferred.

If you have strong experience in Marketing Analytics, Digital Media Performance, and turning campaign data into actionable business insights, we would like to hear from you.