Marketing Manager

Pie Group; Riyadh; On-site; SAR 223,200 - 334,800; Full time

Job summary

Pie Group, located in Riyadh, is seeking a Marketing Manager to spearhead comprehensive marketing strategies. The role involves building brand awareness and implementing customer engagement techniques across Saudi Arabia.

Ideal candidates should have at least 7-8 years of marketing management experience, a strong grasp of B2B and B2C strategies, and demonstrate leadership skills. The position requires excellent communication in English, with Arabic proficiency preferred.

Qualifications

• Minimum 7-8 years of experience in marketing management.
• Experience in retail, F&B, service chains, or hospitality preferred.
• Strong understanding of the Saudi market and consumer behavior.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Lead team and external vendors while managing budgets.
• Analyze campaign performance and optimize marketing ROI.

Skills

B2B marketing strategies

B2C marketing strategies

Digital marketing campaigns

Leadership

Analytical skills

Customer engagement

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Master's degree or professional marketing certifications

Job description

Strategic Marketing & Brand Development Develop and implement comprehensive marketing strategies aligned with company growth objectives Build strong nationwide brand awareness and market presence across all regions of Saudi Arabia Maintain and enhance the company s brand identity positioning and customer perception Lead annual and quarterly marketing planning budgeting and campaign execution Conduct market research and competitor analysis to identify growth opportunities and market trends.

B2C Marketing & Customer Acquisition Design and execute campaigns targeting individual consumers to increase branch traffic and online orders Manage digital marketing channels including social media paid advertising SEO SMS campaigns influencer collaborations and email marketing Develop customer loyalty programs promotional campaigns and retention strategies Improve customer engagement and satisfaction through targeted marketing initiatives Coordinate seasonal campaigns national events and branch-specific promotions.

B2B Marketing & Business Growth Develop marketing strategies targeting corporate clients hotels restaurants medical facilities salons gyms and other commercial sectors Support the sales team in generating leads and strengthening business partnerships Create corporate marketing materials presentations proposals and service campaigns Build strategic alliances and partnership opportunities to expand the company s commercial client base.

Branch Marketing Operations Ensure marketing consistency across all branches and customer touchpoints Coordinate local marketing activities and branch launch campaigns Monitor branch performance and support underperforming locations with targeted campaigns Collaborate with operations teams to improve customer experience and service presentation.

Digital Presence & Performance Marketing Oversee websites mobile application online ordering platforms and digital customer journey Analyze campaign performance and optimize marketing ROI using data-driven strategies Monitor KPIs including customer acquisition cost conversion rates engagement metrics retention and revenue growth Manage relationships with external agencies designers media partners and content creators.

Team Leadership & Management Lead mentor and develop the marketing team and external vendors Establish marketing policies workflows and reporting systems Ensure timely execution of campaigns within approved budgets and timelines.

Qualifications & Requirements

• Bachelor s degree in Marketing, Business Administration, Communications, or related field.
• Master s degree or professional marketing certifications are preferred.
• Minimum 7 8 years of experience in marketing management.
• Experience in retail, F&B, service chains, laundry services, hospitality, or multi-branch operations is highly preferred.
• Strong understanding of both B2B and B2C marketing strategies.
• Proven experience in digital marketing, branding, and customer acquisition campaigns.
• Strong knowledge of the Saudi market and consumer behavior.
• Excellent leadership, communication, and analytical skills.
• Ability to manage multiple projects and nationwide campaigns simultaneously.
• Fluent in English; Arabic proficiency is highly preferred.

Key Performance Indicators (KPIs)

• Brand awareness growth across target regions.
• Increase in branch sales and online orders.
• Growth in B2B client acquisition and retention.
• Customer acquisition and retention rates.
• Digital campaign ROI and engagement metrics.
• Social media growth and brand interaction.
• Marketing contribution to overall revenue growth.
• Branch campaign performance and foot traffic improvement.

Core Competencies

• Strategic Thinking
• Brand Building
• Digital Marketing Expertise
• Commercial Awareness
• Customer-Centric Mindset
• Leadership & Team Management
• Data Analysis & Reporting
• Creativity & Innovation
• Negotiation & Partnership Development
• Project Management