Market Research Specialist

Confidential Careers; Riyadh; On-site; SAR 90,000 - 150,000; Full time

Job summary

Confidential Careers is seeking a Market Research Specialist to join our Marketing team in Riyadh. You will transform market data and consumer insights into actionable business recommendations, supporting strategic decisions across the organization.

The role requires 3–5 years in market research, strong analytical skills, and proficiency in Excel and PowerPoint; Power BI is preferred. Fluency in Arabic and English is essential for cross-border collaboration.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Market Research, or Social Sciences.
• 3–5 years of experience in Market Research, Consumer Insights, Strategic Planning or Business Intelligence.
• Strong experience in qualitative and quantitative research methodologies.
• Strong analytical, reporting and presentation skills.
• Advanced Excel and PowerPoint skills.
• Strong Arabic and English communication skills.
• Experience with Power BI is preferred.

Responsibilities

• Conduct primary and secondary market research.
• Analyze consumer behavior, market dynamics, customer segments and growth opportunities.
• Conduct competitor benchmarking, including pricing, customer experience and marketing activities.
• Monitor retail, industry and consumer trends across Saudi Arabia and the GCC.
• Design and manage surveys, interviews and focus groups.
• Develop market intelligence reports, executive presentations and strategic recommendations.
• Support business cases for new projects, developments and investments.
• Collaborate with internal stakeholders, research agencies and external partners.
• Evaluate customer satisfaction and brand perception studies.

Skills

Market research

Data analysis

Excel

PowerPoint

Survey design

Presentation skills

Arabic-English

Education

Bachelor’s degree in Marketing, Business Admin, Economics, Statistics, Market Research, or Social Sciences

Tools

Power BI

Job description

We are looking for a Market Research Specialist to join our Marketing team in Riyadh and play a key role in transforming market data and consumer insights into actionable business recommendations.

Key Responsibilities

• Conduct primary and secondary market research.
• Analyze consumer behavior, market dynamics, customer segments and growth opportunities.
• Conduct competitor benchmarking, including pricing, customer experience and marketing activities.
• Monitor retail, industry and consumer trends across Saudi Arabia and the GCC.
• Design and manage surveys, interviews and focus groups.
• Develop market intelligence reports, executive presentations and strategic recommendations.
• Support business cases for new projects, developments and investments.
• Collaborate with internal stakeholders, research agencies and external partners.
• Evaluate customer satisfaction and brand perception studies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Market Research, Social Sciences, or a related field.
• 3–5 years of experience in Market Research, Consumer Insights, Strategic Planning or Business Intelligence.
• Strong experience in qualitative and quantitative research methodologies.
• Strong analytical, reporting and presentation skills.
• Advanced Excel and PowerPoint skills.
• Strong Arabic and English communication skills.
• Experience with Power BI is preferred.
• Experience in Retail, Shopping Malls, Hospitality, Entertainment or FMCG is an advantage.
• Experience working with market research agencies is preferred.

If you have a strong analytical mindset, curiosity about consumer behavior, and the ability to turn research into meaningful business insights, we would love to hear from you.