Senior Marketing Analytics & Insights Lead

Confidential Careers; Riyadh; On-site; SAR 240,000 - 360,000; Full time

Job summary

Confidential Careers in Riyadh seeks a Performance Analytics & Insights Senior Specialist to join the Marketing team. The role transforms marketing, customer, and digital data into actionable insights to guide business decisions, optimize investments, and improve campaign effectiveness across diverse business units.

You will build marketing dashboards, analyze campaigns across channels, and measure key metrics such as ROI, ROAS, CAC, CLTV, and conversions while collaborating with

Qualifications

• 5–7 years of experience in marketing analytics or BI.
• Strong understanding of digital marketing and media performance metrics.
• Experience with campaign performance analysis and marketing ROI measurement.

Responsibilities

• Develop and maintain marketing performance dashboards and executive reports.
• Analyze digital media and campaign performance across channels.
• Measure ROI, ROAS, CAC, CLTV, conversion rates, and media efficiency.
• Analyze customer acquisition, retention, engagement, and loyalty performance.
• Track marketing KPIs and identify performance trends, gaps, risks, and growth opportunities.
• Provide data-driven recommendations to optimize campaigns and media investments.
• Conduct competitor and industry benchmarking.
• Collaborate with Digital, Media, CRM, CX, Finance, and business teams to ensure data consistency and reporting accuracy.
• Support predictive analytics, forecasting, and marketing performance measurement.
• Work closely with media agencies and digital platforms to consolidate and analyze performance reporting.

Skills

Marketing analytics

Data storytelling

Problem solving

Communication

Education

Bachelor’s degree in Marketing, Business Administration, Statistics, Data Analytics, Economics, Information Systems

Tools

Power BI

Advanced Excel

Dashboard development

Data visualization

GA4 / Google BigQuery / Adobe Analytics

Job description

Confidential Careers in Riyadh seeks a Performance Analytics & Insights Senior Specialist to join the Marketing team. The role transforms marketing, customer, and digital data into actionable insights to guide business decisions, optimize investments, and improve campaign effectiveness across diverse business units.

You will build marketing dashboards, analyze campaigns across channels, and measure key metrics such as ROI, ROAS, CAC, CLTV, and conversions while collaborating with