Marketing Strategy & Governance Lead

Qiddiya Investment Company 1; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Benefits offered by this job

Healthcare benefits

Performance-based recognition

Job summary

Qiddiya Investment Company 1 seeks an Assistant Manager – Strategy and Governance to drive marketing strategy, governance and performance reporting. You will coordinate strategic planning, monitor KPIs, and ensure consistent processes across marketing functions to align with organizational objectives.

You will liaise with Brand, Digital Marketing, Communications, Events, Partnerships, and corporate functions to deliver governance and insightful management reports.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Strategy, or related field.
• Professional certification in strategy, marketing, project management, or performance management is an advantage.
• Minimum of 4–5 years of experience in marketing strategy, strategic planning, governance, or performance management.
• Experience in large organizations, destination, tourism, entertainment, real estate, or government-related environments preferred.
• Experience preparing executive reports, performance dashboards, governance documents, and strategic presentations.

Responsibilities

• Support development and implementation of the overall marketing strategy, plans, and initiatives.
• Conduct market research, competitor analysis, and benchmarking to identify trends and risks.
• Translate priorities into clear initiatives, timelines, and performance measures.
• Coordinate with marketing teams to align plans with objectives and brand direction.
• Assist in preparing business cases, strategic presentations, and senior management recommendations.
• Develop and maintain marketing governance frameworks, policies, and approval processes.
• Ensure activities follow policies, brand standards, and authorities.
• Support consistency in planning, reporting, and documentation across functions.
• Monitor governance compliance and address gaps or corrective actions.
• Maintain a central record of strategies, plans, approvals, and governance documents.
• Develop marketing KPIs and performance measurement frameworks.
• Track progress against objectives, budgets, and timelines.
• Consolidate updates and prepare dashboards and management reports.
• Analyze data and provide insights to improve marketing effectiveness.
• Identify delays, risks, and actions requiring management attention.
• Collaborate with Brand, Digital Marketing, Communications, Events, and Partnerships.
• Coordinate with Finance, Procurement, Legal, Risk, and other functions for approvals.
• Facilitate planning workshops, governance meetings, and performance reviews.
• Prepare meeting materials and monitor agreed actions.
• Communicate priorities, policies, and governance requirements across the organization.
• Identify opportunities to improve planning, governance, reporting and decision-making.
• Develop tools, templates, and guidelines for consistency and efficiency.
• Benchmark governance practices against leading organizations and industry standards.
• Contribute to knowledge sharing and capability-building across marketing.

Skills

Strategic thinking

Governance

Performance management

Stakeholder management

Market research

Education

Bachelor’s degree in Marketing or related field

Job description

Qiddiya Investment Company 1 seeks an Assistant Manager – Strategy and Governance to drive marketing strategy, governance and performance reporting. You will coordinate strategic planning, monitor KPIs, and ensure consistent processes across marketing functions to align with organizational objectives.

You will liaise with Brand, Digital Marketing, Communications, Events, Partnerships, and corporate functions to deliver governance and insightful management reports.