Strategic Marketing Governance Lead

Qiddiya; Riyadh; On-site; SAR 300,000 - 450,000; Full time

Job summary

Qiddiya is seeking a Senior Specialist – Marketing Strategy and Governance to drive development, implementation, and monitoring of marketing strategies aligned with the organization’s objectives. The role coordinates strategic planning, governance, performance measurement, and cross-functional collaboration to ensure consistent processes across marketing functions.

The role requires 4–6 years in marketing strategy and governance, with experience in large organizations or government-related

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Strategy, Management, or a related field.
• Minimum of 4–6 years of relevant experience in marketing strategy, strategic planning, marketing governance, business planning, or performance management.
• Experience within large organizations or government-related environments is preferred.

Responsibilities

• Support development and implementation of the overall marketing strategy, annual plans, and strategic initiatives.
• Conduct market research, competitor analysis, and industry benchmarking to identify trends, opportunities, and risks.
• Translate strategic priorities into clear initiatives, deliverables, timelines, and performance measures.
• Coordinate with marketing teams to align plans with objectives and brand direction.
• Assist in preparing business cases, strategic presentations, and recommendations for senior management.
• Develop and maintain marketing governance frameworks, policies, procedures, and approval processes.
• Monitor governance compliance and address gaps or corrective actions.
• Maintain central records of marketing strategies, plans, approvals, governance documents, and key decisions.
• Develop marketing KPIs and performance measurement frameworks.
• Track progress against objectives, budgets, and timelines.
• Prepare dashboards and management reports from multiple teams.
• Provide insights to improve marketing effectiveness.
• Identify delays, risks, dependencies, and management attention areas.
• Collaborate with Brand, Digital Marketing, Communications, Events, Partnerships, and other teams.
• Coordinate with Finance, Procurement, Legal, Risk, and other functions for governance needs.
• Facilitate planning workshops and governance meetings.
• Prepare meeting materials and monitor action completion.
• Communicate marketing priorities and governance requirements across the organization.
• Identify opportunities to improve planning, governance, reporting, and decision-making processes.

Skills

Market research

Strategic planning

Governance

Stakeholder management

KPIs & dashboards

Performance reporting

Continuous improvement

Planning coordination

Education

Bachelor’s degree in Marketing, Business Administration, Strategy, Management, or a related field

Job description

Qiddiya is seeking a Senior Specialist – Marketing Strategy and Governance to drive development, implementation, and monitoring of marketing strategies aligned with the organization’s objectives. The role coordinates strategic planning, governance, performance measurement, and cross-functional collaboration to ensure consistent processes across marketing functions.

The role requires 4–6 years in marketing strategy and governance, with experience in large organizations or government-related