Marketing Specialist

شركة عمر الزرعة للتطوير العقاري; Dammam; On-site; SAR 167,000 - 257,000; Full time

Job summary

شركة عمر الزرعة للتطوير العقاري is seeking a growth-focused marketing lead to drive real estate and digital platform marketing across the Eastern Province. You will develop GTM plans, build content calendars, and coordinate with cross-functional teams to deliver compelling campaigns.

You will manage paid campaigns on Google, Meta, TikTok and Snapchat, detailing audiences, budgets, and tests to improve CPL, CPA, CPC, and ROAS, while tracking KPIs and reporting to the Marketing Manager.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Media, or related field.
• 2–4 years of practical experience in marketing.

Responsibilities

• Prepare and track project marketing strategies and Go-To-Market plans for B2B and B2C products and features.
• Build content calendars, write/review marketing materials, tailor messaging for each project and audience.
• Coordinate with content, design, media, production, tech, sales, and operations teams.
• Analyze real estate projects to define competitive advantages and target segments.
• Translate features into marketing messages and contribute to user acquisition strategies.
• Optimize websites and landing pages to improve conversions.
• Plan and manage paid ad campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads.
• Define target audiences, budgets, channels, and run A/B tests.
• Track KPIs (CPL, CPA, CPC, CTR, ROAS) and reallocate budget.
• Monitor lead sources and align with sales team.
• Support email, WhatsApp, SMS campaigns; oversee SEO efforts.
• Analyze marketing data and present weekly/monthly performance reports.
• Monitor social media accounts and identify improvements.

Skills

Strategic thinking

Analytical thinking

Budget management

Learning agility

Messaging translation

Copy review

Organization

Cross-functional coordination

Attention to detail

Data-driven decision making

Education

Bachelor's degree in Marketing/Business/Media

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Excel/Google Sheets

AI tools for research/marketing

Job description

You will serve as the primary growth driver and marketing powerhouse executing strategic plans across diverse domains, including real estate marketing, digital platform marketing, logistics and supply chain services, and B2B platforms.

In this role, you will execute targeted ad campaigns and advance digital marketing to grow the user base and generate leads tailored to each sector’s objectives. Additionally, you will optimize marketing channels and campaign performance to drive sales and achieve targeted growth.

Key Responsibilities

• Prepare and track project marketing strategies and Go-To-Market plans for B2B and B2C products and features.
• Build content calendars, write/review marketing and promotional materials, and tailor messaging and ideas to each project and target audience.
• Create creative briefs for designs and videos, monitor execution, and coordinate directly with content, design, media production, tech, sales, and operations teams.
• Analyze real estate projects to define competitive advantages and target segments, while conducting market research, competitor analysis, pricing studies, and trend tracking.
• Translate digital platform and product features into clear marketing messages and contribute to user acquisition strategies to drive sign-ups and engagement.
• Analyze the customer journey and optimize websites and landing pages to improve conversion rates.
• Plan and manage paid ad campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads across various objectives (Lead Generation, Awareness, Traffic, Conversion, Retargeting).
• Define target audiences, budgets, and channels, and execute A/B testing on ad creative, offers, and landing pages.
• Track and optimize KPIs (CPL, CPA, CPC, CTR, Conversion Rate, ROAS), analyze top-performing channels, and recommend budget reallocations to maximize ad spend return.
• Monitor lead sources and evaluate lead quality in direct alignment with the sales team.
• Support email marketing, WhatsApp, and SMS campaigns while overseeing SEO efforts and keyword optimization.
• Analyze marketing data to prepare weekly, monthly, and periodic performance reports highlighting spend, results, and conversions, presenting actionable recommendations to the Marketing Manager.
• Monitor social media accounts, ensure timely execution of tasks and initiatives, and identify continuous improvement opportunities.

Minimum requirements of role

• Bachelor's degree in Marketing, Business Administration, Media, or a related field.
• 2–4 years of practical experience in marketing.
• Proven experience in real estate marketing, preferably within the Saudi market.
• Hands-on experience in managing and optimizing paid ad campaigns.
• Proficiency in Google Ads and Meta Ads; experience with TikTok and Snapchat Ads is preferred.
• Experience or good knowledge in marketing digital platforms, applications, e-services, and marketplaces.
• Good understanding of B2B and B2C business models.
• Good understanding of User Acquisition, Customer Journey, Conversion, and Retargeting concepts.
• Experience in market research and competitor analysis.
• Good experience in Social Media, Content Marketing, and SEO.
• Ability to analyze data and read campaign performance indicators (KPIs).
• Proficiency in Excel, Google Sheets, and task management tools.
• Proficiency in using AI tools for research, analysis, and marketing.
• Excellent command of English.
• Providing portfolio samples or documented results of previous ad campaigns is preferred.

Required Skills

• Strategic and analytical thinking.
• Understanding of the real estate market and consumer behavior.
• Ability to efficiently manage budgets and ad campaigns.
• Ability to quickly learn and understand products and digital platforms.
• Translating product and service features into compelling benefits and marketing messages.
• Reviewing and auditing marketing and ad copy/content.
• Organization, follow-up, and managing multiple projects simultaneously.
• Effective coordination with sales, operations, technical, and creative teams.
• Attention to detail and fast execution.
• Proactiveness in proposing data-driven solutions and ideas.

Work Location:Eastern Province - Al-Ahsa