Mohammad Al-Habib Real Estate Investment Company is a family-owned and privately-held company that expresses legacy and noble lineage. Al-Habib company was founded in 1972 and specializes in real estate investments, developments, master plans, scouting land for urban projects, managing construction details with contractors, and designing commercial and residential communities that add value to the surrounding environment and people.
Joining Al Habib Company provides flexibility and freedom to set your own pace. Your income will directly reflect your efforts, with no limits on what your hard-working can earn. To be a successful candidate for our company, you need to be goal-oriented, persevering, self-motivated, ambitious, and people-oriented. The rewards of being one of our team members are the potential for high earnings, status in the community, autonomy, time freedom, helping people, intellectual challenge, and satisfaction from those accomplishments.
Job Brief:
The Marketing Manager is responsible for planning and executing integrated marketing strategies for real estate projects, from pre-launch preparation through launch and ongoing sales campaigns. The role leads agency briefing and communication, coordinates with internal stakeholders to ensure alignment across departments, and manages the timely delivery of campaigns, marketing materials, and project collateral.
The Marketing Manager also works closely with the Sales team, providing the presentations, brochures, fact sheets, digital assets, sales tools, and campaign support required to generate leads, communicate each project’s value proposition, and achieve sales targets.
Responsibilities:
- Lead and manage the end-to-end marketing preparation and execution of real estate project launches, from initial planning and positioning through launch and ongoing sales support.
- Develop comprehensive marketing launch plans, including timelines, deliverables, budgets, communication strategies, media plans, and campaign objectives.
- Define each project’s positioning, value proposition, key messages, target audiences, and competitive advantages in coordination with senior management and internal stakeholders.
- Coordinate with Development, Design, Sales, Commercial, Legal, and other departments to collect and validate all project information required for marketing activities.
- Prepare detailed creative briefs for advertising, branding, digital, media, production, and public relations agencies.
- Manage all agency communication, ensuring that deliverables meet the approved brief, brand standards, project requirements, timelines, and budgets.
- Lead the development of project branding, including project names, logos, visual identities, brand guidelines, campaign concepts, and launch themes.
- Manage the production of all project marketing materials and sales collateral, including brochures, fact sheets, floor plans, payment plans, price lists, presentations, sales kits, FAQs, maps, hoarding, signage, and promotional items.
- Ensure all marketing materials contain accurate, approved, and consistent project information across every customer and sales touchpoint.
- Work closely with the Sales team to understand their requirements and provide the materials, tools, content, and campaign support needed to present projects effectively and achieve sales targets.
- Develop sales presentations, agent toolkits, training materials, project talking points, objection-handling guides, and other resources required for internal and external sales teams.
- Plan and coordinate project launch events, broker events, exhibitions, roadshows, open houses, and customer activations.
- Manage the production of project photography, videos, CGI visuals, animations, virtual tours, master-plan images, and other creative assets.
- Oversee the preparation and launch of project websites, landing pages, property portal listings, email campaigns, social media content, and digital advertising assets with the digital marketing manager
- Maintain a central and organized library of approved project materials, ensuring Sales and other stakeholders always have access to the latest versions.
- Manage marketing budgets, purchase requests, supplier quotations, production schedules, and agency deliverables for each project launch.
- Monitor the performance of project campaigns, lead generation activities, customer engagement, and sales support initiatives.
- Conduct competitor and market research to support project positioning, pricing communication, campaign planning, and sales strategies.
- Ensure all marketing communications comply with company guidelines, local regulations, and approved project information.
- Maintain clear and consistent communication with internal stakeholders, agencies, suppliers, brokers, and Sales teams throughout every stage of the project launch.
- Stay updated on real estate marketing trends, competitor launches, emerging technologies, and new creative approaches.
- Demonstrate strong ownership, attention to detail, teamwork, and the ability to manage multiple project launches under tight deadlines.
- Be flexible when required to support launches, events, and urgent deliverables outside regular office hours and on weekends.
Qualifications & Skills
- 8 years plus experience, within the real estate sector.
- Arabic & English speaker.
- Experience within KSA real estate market.
- Strong analytical, communication, project-management, and stakeholder-management skills.
- Experience managing creative agencies, marketing budgets, and multiple campaigns simultaneously.