Marketing Specialist

MSC Mediterranean Shipping Company SA; Dammam; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading shipping company in Dammam is seeking an experienced Marketing Specialist to develop and execute strategic initiatives that promote the company's products and services. The ideal candidate will have a bachelor's degree in marketing, at least 2 years of experience, and a strong background in digital marketing tools. Responsibilities include managing campaigns, analyzing performance, and organizing marketing events. The role requires excellent communication and organizational skills and offers an opportunity to enhance brand awareness and support sales growth.

Qualifications

• Bachelor’s degree in Marketing or a related field from a recognized university.
• At least 2 years of experience in marketing.
• Good knowledge of digital marketing tools.
• Strong communication and writing skills.
• Experience in events and copywriting.

Responsibilities

• Develop and execute strategic marketing initiatives.
• Contribute to the implementation of marketing plans.
• Analyze and report on campaign performance.
• Support in organizing marketing events.
• Manage social media accounts.

Skills

Creative and analytical thinking

Strong communication skills

Knowledge of digital marketing tools

Organizational skills

Knowledge of customer segmentation

Education

Bachelor’s degree in Marketing or related field

Tools

Analytical software

PPC tools

Job description

Marketing Specialist

We are searching for an experienced Marketing Specialist to be responsible for developing and executing strategic marketing initiatives that promote the company’s products and services. This role focuses on increasing brand awareness, generating leads, and supporting sales growth through targeted campaigns, market research, digital engagement, and effective communication strategies.

Primary Duties and Responsibilities

• Contribute to the implementation of marketing plans and achieve the agency KPI target.
• Brainstorming and developing ideas for creative marketing campaigns.
• Analyze and share reports on the performance and efficiency of campaigns.
• Assist in execution of marketing plans to reach target audience through identified channels.
• Coordinate with the regional marketing team in participation with regional projects/campaigns for MSC Saudi.
• Support in organizing and attending marketing activities or events to raise brand awareness and boost sales.
• Create the campaigns’ emails for local events.
• Manage social media accounts of MSC Saudi in coordination with marketing global team and support other teams in community management and digital campaigns.
• Contribute to development of CRM project for the company.
• Liaise with stakeholders and vendors to make sure of the success of activities and enhance the company’s presence.
• Create content for the publication of marketing material and oversee distribution.
• Support in market research to identify opportunities for promotion and growth.

Required Qualifications

• Bachelor’s degree in Marketing or a related field from a recognized university.
• 2 years at least experience in marketing.
• Has digital background including PPC.
• Experienced in events.
• Good Knowledge of digital marketing tools.
• Good knowledge of analytics software.
• Strong communication and writing skills.
• Creative and analytical thinking for problem-solving.
• Organizational skills.
• Presentation & Interpersonal Skills.
• Experience in copywriting and graphic design.
• Knowledge of customer segmentation and targeting.
• Photography is a pulse.

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

To discover more about MSC Group values click here.