Digital Marketing Specialist

proven-sa; Riyadh; On-site; SAR 150,000 - 190,000; Full time

Job summary

proven-sa in Riyadh, Saudi Arabia, is looking for a Digital Marketing Specialist to plan, execute, and optimize digital marketing initiatives that build brand awareness and drive lead generation for software solutions. You will collaborate with sales, product, and technical teams to maximize campaign performance.

The ideal candidate has 5+ years in digital marketing, experience with marketing automation, CRM, and analytics (HubSpot, Google Analytics), and hands-on knowledge of SEO, SEM, content

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 5 years of digital marketing experience.
• Experience in IT/technology/AI industries preferred.
• Experience with marketing automation, CRM, and analytics platforms such as HubSpot and GA.
• Experience with B2B and B2C marketing strategies for tech products.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple digital channels.
• Drive qualified lead generation through AI-powered tools, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Develop engaging marketing content and campaign assets in collaboration with product, sales, and technical teams.
• Monitor campaign performance, analyze KPIs, and implement data-driven improvements to maximize ROI.
• Manage and enhance the company's digital presence, ensuring consistent branding across all online platforms.
• Execute demand generation and lead nurturing campaigns to support business growth.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives and product launches.
• Stay up to date with digital marketing trends, emerging technologies, and industry best practices.

Skills

Digital marketing

Content creation

SEO

SEM

Paid advertising

Analytics

Bilingual (Arabic & English)

Education

Bachelor's degree in Marketing

Tools

HubSpot

Google Analytics

Job description

Position Title

Digital Marketing Specialist

Location

Riyadh, Saudi Arabia

Type

Full-time

Saudi Nationals are encouraged to apply.

About the client

A leading technology organization supporting entities through digital transformation and intelligent automation solutions. Helping businesses streamline processes, improve operational efficiency, use data more effectively, and enhance overall performance through advanced technology expertise.

About the role

Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing initiatives that drive brand awareness, demand generation, and lead acquisition for the software solutions. The role requires collaborating closely with sales, product, and technical teams to maximize campaign performance, generate qualified leads, and strengthen the company’s digital presence.

Key responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple digital channels.
• Drive qualified lead generation through AI-powered tools, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Develop engaging marketing content and campaign assets in collaboration with product, sales, and technical teams.
• Monitor campaign performance, analyze key performance indicators (KPIs), and implement data-driven improvements to maximize ROI.
• Manage and enhance the company's digital presence, ensuring consistent branding across all online platforms.
• Execute demand generation and lead nurturing campaigns to support business growth.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives and product launches.
• Stay up to date with digital marketing trends, emerging technologies, and industry best practices.

Requirements

• Education / Qualification Bachelor's degree in Marketing, Communications, or a related field.
• Experience Minimum 5 years of experience in digital marketing, preferably within the IT, technology, or AI industries.
• Proven experience managing end-to-end digital marketing campaigns and leading generation initiatives.
• Experience supporting B2B and B2C marketing strategies for technology products and services.
• Hands-on experience with marketing automation, CRM, and analytics platforms such as HubSpot and Google Analytics.
• Strong knowledge of SEO, SEM, paid advertising, social media marketing, email marketing, and content marketing.

Skills & Attributes

• Ability to execute digital marketing campaigns.
• Strong content creation and copywriting skills.
• Strategic thinking and business acumen.
• Results driven with a focus on ROI.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and optimize performance.
• Creative and innovative mindset.
• Excellent collaboration and stakeholder management skills.
• Fluency in Arabic and English is required.