Marketing Manager

Avalon Pharmaceuticals; Saudi Arabia; On-site; SAR 120,000 - 180,000; Full time

Job summary

Avalon Pharmaceuticals seeks an experienced marketing professional to drive promotion and brand initiatives in Saudi Arabia. The role involves executing marketing campaigns, developing tactics, and managing budgets to ensure profitability across assigned brands.

The ideal candidate holds a bachelor's degree in Marketing or Business and has 2–3+ years of promotion experience, with strong collaboration skills with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing or Business required.
• 2–3+ years of experience in promotion and marketing activities.

Responsibilities

• Execute overall marketing initiatives for assigned brands.
• Develop and execute promotion-based tactics and monitor campaigns.
• Establish and monitor brand budgets and profitability targets.
• Prepare reports to management on market trends and campaign performance.
• Brief agencies on brand strategy and ensure timely delivery of marketing materials.
• Coordinate with sales to evaluate and optimize promotional effectiveness.

Skills

Promotion experience

Brand management

Marketing campaigns

Market research

Education

Bachelor's degree in Marketing or Business

Job description

JOB PURPOSE:

To determine the customers needs & desires by specifying the research needed to obtain market information. To recommend the scope & nature of present and future product lines by reviewing product requirements and specifications; appraising new product ideas and/or packaging changes.

RESPONSIBILITIES:

• 1- Executing overall marketing initiatives for assigned brands.
• 2- Developing and executing promotion-based tactics for assigned brands. Launching and keeping track of these tactics and adhering to the marketing plan.
• 3- Establishing unit and value sales forecasts and budgets for assigned brands, being responsible for maintaining profitability.
• 4- Allocating, monitoring, and controlling promotion expenditures for his/her assigned brands.
• 5- Initiating and developing all brand information material. Reviewing and submitting required approvals for materials during pre & postproduction.
• 6- Maintaining a complete and continuing record of relevant markets, product lines and competitive activity. Items: Sales history, Promotional campaigns, Current trends, Promotional methods and mix, Brand comparisons, Media weight, Competition profile, Physician usage, Promotion themes, OTC promotions (where applicable).
• 7- Monitoring and analyzing use of promotional material in field by working with sales force.
• 8- Issuing marketing documents: preliminary marketing plan, marketing decisions, brand plans, long-range plan and product plans of action.
• 9- Evaluating potential new brands, new promotions, and new ideas, and making appropriate recommendations to top management.
• 10- Recommending additions or deletions of sizes and dosages forms of products, as sales and profit levels require.
• 11- Preparing reports to the management as required
• 12- Briefing advertising & creative agencies about his/her brand & delivering brand strategies.
• 12- Following up & developing sentimental analysis for different digital campaigns

Job Requirements:

Education: Bachelor's degree/ Business education with specialization in Marketing is a plus.

Experience: 2 – 3+ years experience in promotion.