Brand Manager

confidential; Riyad Al Khabra; On-site; SAR 180,000 - 240,000; Full time

Job summary

confidential is seeking a Brand Manager to develop and implement comprehensive brand strategies aligned with company objectives. You will drive market research, analyse trends, and coordinate with marketing, sales, design, and content teams to execute campaigns.

The role requires strong analytical skills, experience in budget management, and fluency in English. You will monitor KPIs, optimize pricing, and contribute to product development to grow brand presence and loyalty.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 4 years experience in marketing and brand management.
• Proven experience in developing and executing brand strategies.
• Strong knowledge of market research, competitor analysis, and consumer behavior.
• Experience in managing marketing and promotional campaigns.
• Good analytical skills for sales performance and product and campaign analysis.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Preferred experience with data analysis and digital marketing tools.
• Strong communication, negotiation, and project management skills.
• Ability to manage budgets and track marketing expenses. Fluency in English.
• Ability to work with multiple teams and manage several tasks simultaneously.

Responsibilities

• Develop and implement brand strategy and plans in alignment with company objectives.
• Manage and develop brand identity, ensuring consistent usage across all channels.
• Conduct market research and customer analysis to identify trends and consumer needs.
• Analyze competitors and monitor competing brands to identify growth opportunities.
• Develop marketing and promotional campaign plans for the brand.
• Coordinate with marketing, sales, design, and content teams to execute campaigns.
• Monitor campaign performance and marketing activities, measuring results.
• Analyze sales, market share, and performance of products associated with the brand.
• Contribute to product or service development that meets market and customer needs.
• Monitor product pricing and promotional offers in coordination with relevant departments.
• Manage marketing materials and content specific to the brand.
• Coordinate with advertising and marketing agencies and vendors as needed.
• Track brand budget and marketing expenses.
• Prepare regular reports on brand performance and provide recommendations to management.
• Monitor key performance indicators KPIs related to the brand.
• Propose new initiatives to enhance presence and increase sales and customer loyalty.
• Ensure adherence to brand identity in all marketing materials and campaigns.

Skills

Brand management

Market research

Competitor analysis

Campaign management

Analytical skills

Excel

PowerPoint

Data analysis

Digital marketing tools

Communication

Negotiation

Project management

Budget management

Fluent English

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Tools

Excel

PowerPoint

Digital marketing tools

Job description

• Develop and implement brand strategy and plans in alignment with company objectives.
• Manage and develop brand identity, ensuring consistent usage across all channels.
• Conduct market research and customer analysis to identify trends and consumer needs.
• Analyze competitors and monitor competing brands to identify growth opportunities.
• Develop marketing and promotional campaign plans for the brand.
• Coordinate with marketing, sales, design, and content teams to execute campaigns.
• Monitor campaign performance and marketing activities, measuring results.
• Analyze sales, market share, and performance of products associated with the brand.
• Contribute to product or service development that meets market and customer needs.
• Monitor product pricing and promotional offers in coordination with relevant departments.
• Manage marketing materials and content specific to the brand.
• Coordinate with advertising and marketing agencies and vendors as needed.
• Track brand budget and marketing expenses.
• Prepare regular reports on brand performance and provide recommendations to management.
• Monitor key performance indicators KPIs related to the brand.
• Propose new initiatives to enhance presence and increase sales and customer loyalty.
• Ensure adherence to brand identity in all marketing materials and campaigns.

Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 4 years experience in marketing and brand management.
• Proven experience in developing and executing brand strategies.
• Strong knowledge of market research, competitor analysis, and consumer behavior.
• Experience in managing marketing and promotional campaigns.
• Good analytical skills for sales performance and product and campaign analysis.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Preferred experience with data analysis and digital marketing tools.
• Strong communication, negotiation, and project management skills.
• Ability to manage budgets and track marketing expenses.Fluency in English.
• Ability to work with multiple teams and manage several tasks simultaneously.