Marketing Manager

AVALON Pharma; Riyadh; On-site; SAR 112,000 - 156,000; Full time

Job summary

AVALON Pharma is seeking a marketing professional with 2–3+ years of promotion experience to drive campaigns for assigned brands in Riyadh. The role focuses on determining customer needs through market research, planning promotional tactics, and maintaining profitability through budgets and forecasts.

The candidate will develop brand materials, monitor campaigns, and coordinate with agencies, sales teams, and management to optimize market impact.

Qualifications

• Bachelor’s degree or business education with marketing specialization.
• 2–3+ years’ experience in promotion.

Responsibilities

• Determining customer needs by specifying the research required to obtain market information.
• Recommending scope and nature of present and future product lines by reviewing product requirements and specifications.
• Executing overall marketing initiatives for assigned brands.
• Developing and executing promotion-based tactics for assigned brands; launching and monitoring these tactics and adhering to the marketing plan.
• Establishing unit and value sales forecasts and budgets for assigned brands, maintaining profitability.
• Allocating, monitoring, and controlling promotion expenditures for assigned brands.
• Initiating and developing all brand information material; reviewing and submitting required approvals for materials in pre/postproduction.
• Maintaining records of relevant markets, product lines and competitive activity (sales history, promotions, trends, media weight...).
• Monitoring and analyzing use of promotional material in field with sales force.
• Issuing marketing documents: preliminary marketing plan, marketing decisions, brand plans, long-range plan and product plans of action.
• Evaluating potential new brands, promotions, and ideas, and recommending to top management.
• Recommending additions or deletions of sizes and dosage forms of products, as sales and profit levels require.
• Preparing reports to management as required.
• Briefing advertising & creative agencies about brand and delivering brand strategies.

Skills

Market research

Promotion management

Education

Bachelor’s degree or Business education with marketing specialization

Job description

To determine the customers' needs & desires by specifying the research needed to obtain market information. To recommend the scope & nature of present and future product lines by reviewing product requirements and specifications; appraising new product ideas and/or packaging changes.

RESPONSIBILITIES:

1- Executing overall marketing initiatives for assigned brands.

2- Developing and executing promotion-based tactics for assigned brands. Launching and keeping track of these tactics and adhering to the marketing plan.

3- Establishing unit and value sales forecasts and budgets for assigned brands, being responsible for maintaining profitability.

4- Allocating, monitoring, and controlling promotion expenditures for his/her assigned brands.

5- Initiating and developing all brand information material. Reviewing and submitting required approvals for materials during pre & postproduction.

6- Maintaining a complete and continuing record of relevant markets, product lines and competitive activity. Items: Sales history, Promotional campaigns, Current trends, Promotional methods and mix, Brand comparisons, Media weight, Competition profile, Physician usage, Promotion themes, OTC promotions (where applicable).

7- Monitoring and analyzing use of promotional material in field by working with sales force.

8- Issuing marketing documents: preliminary marketing plan, marketing decisions, brand plans, long-range plan and product plans of action.

9- Evaluating potential new brands, new promotions, and new ideas, and making appropriate recommendations to top management.

10- Recommending additions or deletions of sizes and dosages forms of products, as sales and profit levels require.

11- Preparing reports to the management as required

12- Briefing advertising & creative agencies about his/her brand & delivering brand strategies.

12- Following up & developing sentimental analysis for different digital campaigns

Job Requirements:

Education: Bachelor’s degree/ Business education with specialization in Marketing is a plus.

Experience: 2 – 3+ years’ experience in promotion.